OPPO Mobile, a globally registered technology brand, announced its entry into the India market at an event held at The Grand in New Delhi today. The handset major launched its flagship product, OPPO N1, the first device from its N-Lens series, in the presence of OPPO’s India brand ambassadors, Hrithik Roshan and Sonam Kapoor. The handset, which redefines smartphone photography, has been priced at Rs. 39,999/-.
OPPO, which already has a significant presence globally in Indonesia, Vietnam, Thailand and USA marks a new phase in its expansion plans for the region through its India entry. As the smartphone segment in India is steadily growing and currently occupies almost 24% of the total handset market, the company sees tremendous potential for further growth.
In the first stage of its operations in India, the handset major will cover twelve cities, which include Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune, Ahmedabad, Lucknow, Chandigarh, Jaipur and Ludhiana, through a strong dealership network.
Speaking at the launch, Tom Lu, Director and CEO, OPPO Mobiles India Pvt. Ltd. said, “We intend to replicate our excellent product and service experience in India through our new and innovative Smartphones and give Indian consumers a delightful experience. The underlying product philosophy behind OPPO’s international success and reputation is our emphasis on something very simple i.e. ‘experience’. I see a wonderful future for both OPPO India and our partners and the formation of a healthy and long-term association focused on progress and growth.”
Keeping in line with OPPO’s main objective to focus on end users’ satisfaction, the company decided to launch one of its most popular smartphones N1 in India.
The flagship N1 handset pushes the boundaries of the aspirational smartphone with its unique technology, content, design and high quality and an impressive and innovative user interface. OPPO slowly continues to expand globally, with a clear focus on increasing brand awareness and recognition.
With the groundbreaking OPPO N1, the large screen, rotating camera, rear touch panel, and incredible design come together to create a whole new smartphone experience. The phone allows one to capture breathtaking and vividly realistic images and comes with Pure Image, a hardware and software photography solution. Keeping in mind the requirements of today’s society, the handsets are available with 16GB or 32GB internal storage.
OPPO’s innovative offering will appeal to both individual and business customers who desire a data rich experience. This offering reiterates the brands efforts to provide great value to its customers.
Since OPPO’s entrance into the mobile phone marketplace in 2008 in China, the company has sought to develop a strong following of users and fans. As it continues to expand into new markets, the company is pushing to make its product more accessible around the globe without compromising on the after sales customer experience.