Adobe Expands Scene7 Services

Adobe Systems Incorporated  today
announced it has expanded its international offerings with the
introduction of Adobe Scene7 services into the Asia Pacific (APAC)
market. Adobe Scene7 is the leading hosted rich media platform for
e-commerce and multi-channel marketing companies that are publishing
content to engage audiences and drive online business. Leading
companies using Adobe Scene7 solutions include QVC, Harrods, Macy’s,
Amazon, Office Depot, Polo Ralph Lauren, La-Z-Boy, Lands’ End,
Blockbuster, Williams-Sonoma and Levi Strauss & Co.


As part of this Scene7 expansion, Adobe has established a sales
organization and customer support resources in Japan as well as a new
data center in Singapore to ensure optimized dynamic media services for
the entire APAC market.


“The Asian e-commerce market is on the fast-track,” said Doug Mack,
vice president of consumer and hosted solutions at Adobe. “Our powerful
Adobe Scene7 services will help companies create engaging online user
experiences that showcase brands as well as products and drive new
e-commerce businesses.”


Business-to-consumer e-commerce sales for the five major markets in the
APAC region – Japan, South Korea, Australia, India and China – totaled
$73.3 billion in 2007 with 62.3 percent coming out of Japan alone.
Industry analysts forecast APAC online sales will continue to grow at a
23.3 percent annual rate reaching $168.7 billion by 2011.*


By using the Adobe Scene7 platform, companies serving the APAC markets
will now have local access to cross-media publishing on the Web, via
e-mail, in print or on mobile devices to help their businesses grow
even faster. Current customers have experienced up to a 90 percent
increase in sales across all channels as well as doubling conversion
rates, while reducing returns by over 10 percent. Adobe Scene7 hosted
solutions allow the automation of cross-media management, enabling
users to streamline online images, reducing volume by up to 80 percent
and potentially cut photography costs in half. Leveraging assets across
all channels creates a quality first impression and helps ensure
cross-channel branding. Recent customer wins in APAC include
internationally recognized luxury furniture designer, Christopher Guy;
renowned Japanese design house, Felissimo and major Japanese mail order
retailer of women’s apparel, Peach John.


With this expansion, e-commerce and multi-channel marketing companies
in APAC have access to Adobe Scene7 sales, account management, sales
engineers and customer support as well as technical compatibility with
other industry-standard Adobe technologies including core components
such as the Adobe Flash platform, Adobe Flex, Adobe AIR and Adobe
Flash Media Sever family.

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