Miami Dolphins and Cisco comes up with Showcase Technology for Football Fans

The Miami
Dolphins National Football League franchise today announced the deployment of
Cisco TelePresenceTM and Cisco StadiumVisionTM to help fans "Live the
Game" at Land Shark Stadium.  The
world-class sports and entertainment facility, that hosts a wide variety of
events including Miami Dolphins football, Florida Marlins baseball, University
of Miami football and the upcoming 2010 Super Bowl and Pro Bowl, will unleash
the power of technology to offer fans an unparalleled game-day experience in a
state-of-the-art venue.

leading technology solutions deployed at Land Shark Stadium were unveiled prior
to the first Monday Night Football home opener by Dolphins owner and Managing
General Partner, Stephen Ross and Cisco CEO and Chairman, John Chambers.  The demonstration included a tour of the new
fan-facing technology capabilities in the stadium, the first Cisco TelePresence
connection from the stadium to ESPN studios in Bristol, Conn. and an
announcement that future Dolphin fans will experience and participate in all
the action in entirely new ways with the use of Flip VideoTM, Cisco’s line of
bestselling fan-friendly pocket camcorders.



Dolphins and Land Shark Stadium Technology Advantage

    * For the 2009 football season, the Miami
Dolphins are implementing Cisco TelePresence and Cisco StadiumVision in Land
Shark Stadium to offer fans a unique, immersive game-day experience.

    * The Dolphins are the first sports
franchise to deploy Cisco TelePresence, a virtual collaboration solution that
re-creates the in-person experience, making people feels as though they are
sitting in the same room.

    * Intercompany Cisco TelePresence services
will be provided by the AT&T TelePresence Solution, enabling users to
connect to more than 2,500 Cisco TelePresence rooms deployed around the globe,
including Cisco TelePresence Public Suites available for rent on a pay-per-use

    * With the implementation of Cisco
TelePresence in the stadium, the multifaceted venue doubles as a global meeting
center and creates a fun, immersive way for fans to virtually interact with
their favorite players face-to-face.  In
addition, Land Shark Stadium can use the solution to connect with business
partners and offer it to any event tenant.

    * The Dolphins organization is also
deploying Cisco StadiumVision, an innovative, end-to-end video and digital
content-distribution solution, designed to easily and cost-effectively deliver
live game video, targeted advertising and promotions, personal video and
customized content per event. Digital displays in the stadium can be
personalized per tenant, such as Spanish-language communications for a concert
or special promotions to support the 2010 Super Bowl. 

    * Cisco TelePresence and Cisco
StadiumVision are part of a comprehensive network that will improve operational
efficiencies, contribute to the growth initiatives and help deliver the
ultimate fan experience.  With these
solutions and network in place, the Dolphins will be able to evolve the fan
experiences for years to come.

"Live the Game!"

    * Land Shark Stadium will feature more than
1,500 high-definition (HD) displays to immerse Miami Dolphin fans in the
ultimate HD experience with Cisco StadiumVision. Fans will be able to view
sports news and scores, weather and traffic – all while never having to miss a
moment of the game action on the field.

    * All concession stands will have digital
menus for easy ordering and selection of their favorite food and beverage

    * Executive Suite members will be able to
further personalize their experience with a Cisco Unified IP Phone. They will
be able to choose multiple HD camera angles and games for viewing on displays,
add personalized messages on monitors, and, in the future, even order
merchandise, food and beverage to be delivered to their suite.

    * By using the latest Cisco technologies,
Land Shark Stadium will not only enhance the way fans enjoy game day, but be
able to meet the unique needs of all events that will be hosted in this sports
and entertainment facility.

    * In the future, fans will be able to
create and share game-day experiences with the use of Flip Video in the
stadium.  Fan-captured HD Flip footage
can be shared with all ‘Dol-Fans’, allowing them to "Live the Game"
in entirely new ways.

About Land
Shark Stadium

Land Shark
Stadium (formerly Dolphin Stadium), located in Miami Gardens, FL is a
world-class sports and entertainment facility that is home to the Miami
Dolphins, Florida Marlins, University of Miami football, FedEx Orange Bowl and
other premier events. The stadium has been home to four NFL Super Bowls, three
BCS college national championships and two MLB World Series. It will host the
NFL Pro Bowl in 2010 as well as Super Bowl XLIV. Land Shark Stadium has one of
the largest hi-definition video boards and one of the longest LED ribbon
displays in professional sports as well as the biggest point-of-sale wireless
system under one roof. Owned principally by Stephen M. Ross, Land Shark Stadium
recently received extensive renovations and improvements, making the venue the
premier Stadium of the Americas.


Please enter your comment!
Please enter your name here