HP Unveils Latex Printing Technology solutions

HP today unveiled an expanded portfolio of HP Latex Printing Technology
solutions designed to broaden production capabilities for a greater number of
customers and provide a viable alternative to eco-solvent technologies.

The offerings enable small and midsize digital print and sign shops, copy
shops and photo labs to produce indoor and outdoor applications with ease while
reducing their environmental impact.

Additions to the portfolio include:

  • The HP Designjet L25500 Printer, which offers easy, low-maintenance printing
    of a wider range of applications – from indoor point-of-purchase displays,
    exhibition graphics and interior décor like wall murals and fabrics to outdoor
    banners, bus shelters and vehicle wraps – than is possible with eco-solvent or
    traditional water-based printing alone
  • Six Original HP printing materials compatible with HP Latex Ink printers,
    including two recyclable substrates and three polyvinyl chloride
    (PVC)-free alternatives
  • The expansion of the HP Planet Partners program to include the HP
    Large-format Media take-back program in the United States and select countries
    in Europe

“Customers have been asking us for a versatile, cost-effective alternative to
eco-solvent-based printing solutions for the production of a wider range of
indoor and outdoor large-format applications, while reducing the impact of
printing on the environment,” said Santiago Morera, vice president and general
manager, Designjet Large-format Printing Solutions, Imaging and Printing Group,
HP. “The expanded HP Latex Printing Technology portfolio enables us to meet and
exceed this demand for a variety of customers, allowing them to create a
competitive advantage and seize new growth opportunities.”

The expanded HP Latex Printing Technology portfolio builds on the proven
technology of the HP Designjet L65500 Printer. This printer has seen tremendous
acceptance in the graphics market with more than 1.2 million m2
printed on installed machines since the printer’s general availability in August
2008.

Unrivaled versatility, ease of use and printing with the
environment in mind

Available in 42- and 60-inch models, the HP Designjet L25500 Printer delivers
unrivaled versatilityfor a broad range of high-quality and
flexible, outdoor and indoor applications while meeting the needs of
environmentally conscious customers.

Existing low-volume print service providers (PSPs), such as early customer
Tot.rètol of Igualada, Spain, can benefit from the HP Designjet L25500 Printer
because it delivers prints with quality and durability comparable to eco-solvent
ink technologies. In addition, it prints a wider range of
applications – from durable outdoor signage to high-resolution, close-view
prints – than is possible with eco-solvent or traditional water-based printing
alone.

“The HP Designjet L25500 Printer has allowed us to expand our previously
solvent-only sign-making business with new applications and products, while
still serving our core business for robust, durable output,” said Joan Torrents,
general manager and owner, Tot.rètol. “We recently bid for a high-image-quality
job for which our solvent printer was not an option due to the low image quality
it offers. By using the HP Designjet L25500 Printer, as opposed to outsourcing,
we were able to make an extremely competitive offer to acquire the new customer
and still make a profit. The customer was satisfied with our printing service
and we have become their first choice supplier.”

The ease of use afforded by water-based HP Latex Inks and HP 789 Designjet
Printheads enables an easy transition into large-format or outdoor printing for
entry-level sign shops, photo labs and digital printers thanks to unattended
printing with no daily, manual printhead maintenance required,
user-replaceable printheads and an embedded spectrophotometer for accurate and
consistent color across prints and between printers.

Designed to reduce the impact of printing on the environment, HP Latex Inks
produce odorless prints that allow placement in point-of-purchase
environments where odor is a concern. HP Latex Inks are non-flammable and
non-combustible, do not require hazard warning labels, and contain
no hazardous air pollutants (HAPs). Additionally, no special
ventilation equipment or external dryer is required and the HP
Designjet L25500 Printer features the ENERGY STAR® rating, which demonstrates
compliance with strict energy-efficiency guidelines.

New optimized media selections for HP Designjet L25500 Printer

HP also introduced six Original HP printing materials compatible with HP
Latex Ink printers. These additions expand the portfolio to 19 printing
materials, including seven recyclable substrates and several
PVC-free alternatives.

  • HP White Satin Poster Paper – a multi-layer, bright-white coated
    paper developed to provide durability and excellent image quality for indoor and
    outdoor advertising applications and can be recycled through commonly available
    recycling programs
  • HP One-view Perforated Adhesive Window Vinyl – a self-adhesive vinyl,
    designed particularly for window graphics, with a perforated, black back film
    and white paper liner that provides stunning graphics on one side and a clear
    view from the other
  • HP Air Release Adhesive Gloss Cast Vinyl – a high-performance white
    cast vinyl with a gloss finish and an opaque permanent adhesive that provides
    clean removability, laminated outdoor durability up to five years
    for vehicle and fleet graphics applications and a new HP Performance
    Warranty when used with the HP Clear Gloss Cast Overlaminate
  • HP PVC-free Gloss Adhesive Film – a PVC-free alternative to monomeric
    vinyl that offers excellent performance in a white film with a gloss-satin
    finish and a permanent, repositionable adhesive for strong adhesion and outdoor
    durability as well as glass and all-purpose cleaner rub
    resistance
  • HP PVC-free Wall Paper – a flame retardant,
    strippable, pre-pasted wall paper with an ultra-smooth finish that provides
    vivid color, high-definition detail for close viewing and an odor-free
    alternative to PVC for wall murals and creative designs; provides up to 20 years
    display permanence indoors, away from direct sun; easy-to-install
    paper also tears off easily and comes with an HP warranty for clean removal 
  • HP Light Textile Display Banner – a PVC-free,
    flame-retardant, uncoated polyester textile banner material that
    delivers long-lasting indoor image quality, dimensional stability during
    printing and is recyclable through the HP Large-format Media take-back
    program

HP also expanded the HP Planet Partners program to include the HP
Large-format Media take-back program in the United States and select countries
in Europe, allowing customers to easily return and recycle prints
produced with HP Latex Inks on HP recyclable media as well as Original HP 789
Latex Designjet Ink Cartridges and Printheads at no additional cost. Customers
simply pack up the used media and HP pays the shipping charges and handles
sorting and recycling.

The HP Designjet L25500 Printer will be demonstrated publicly for the first
time in the HP booth in Hall 8A G20 at VISCOM Germany in Dusseldorf, Oct. 1-3,
and is expected to begin shipping this year and be available worldwide in early
2010.

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