‘Kodak Save $110 Tour’ will Show Consumers How to ‘Print and Prosper’

Today, Eastman Kodak Company will embark on a 110-day, nationwide mobile tour to
demonstrate to consumers how they can save on average $110 per year on ink
with Kodak’s All-in-One inkjet printer portfolio. The tour, a key component of
Kodak’s "Print and Prosper" marketing campaign, brings Kodak’s unique value
proposition to life and reinforces how Kodak’s All-in-One inkjet printers are
revolutionizing the inkjet printer business by offering the lowest total ink
replacement cost in the industry.

The "Kodak Save $110 Tour" makes its first stop in Rochester, N.Y. and will
visit retail locations throughout the U.S. over the coming weeks. At each tour
stop, consumers will have a chance to win the newest KODAK ESP 3250 or 5250
All-in-One Inkjet Printer or a $110 VISA gift card. Consumers can stop by the
"KODAK Save $110 Tour" van for details.

"Many consumers are overspending on inkjet printer cartridges if they aren’t
using KODAK Inkjet Printers," said Cheryl Pohlman, (Director WW Communications
and Consumables Marketing Inkjet Systems) Eastman Kodak Company. "The ‘Kodak
Save $110 Tour’ emphasizes the fact that – especially in a tough economy – it’s
easy to save money while producing high-quality, long-lasting prints using KODAK

At the forefront of the tour is the "Kodak Save $110 Tour" van, equipped with
KODAK ESP All-in-One Inkjet –Printer stations. Customers will be able to
test-drive the latest introductions in the company’s portfolio, the KODAK ESP
3250 and KODAK ESP 5250 Printers, learn more about inkjet printing and tips on
how to save on printing and ink replacement costs. Visitors can also spin the
Savings Calculation Wheel to quickly estimate how much they are overpaying for
ink and how much they can potentially save each year by using a KODAK All-in-One
Inkjet Printer. Consumers can also visit www.printandprosper.com to use
Kodak’s inkjet cost calculator tool and learn how they can save on ink, and can
follow the tour via a GPS tracking device and view the regularly updated tour
schedule and promotions.

KODAK All-in-One Printers

The new KODAK ESP 3250 and ESP 5250 AiO Printers continue to combine the
latest in printing technology with low-cost, high-quality pigment ink cartridges
that deliver brilliant documents and KODAK lab-quality photos rated highest
in water and stain resistance and designed to last a lifetime.

Kodak’s innovative line of sleek All-in-One (AiO) inkjet printers offer
features and solutions to meet the essential printing needs of consumers using
affordable premium pigmented ink, without compromising quality or value. Kodak’s
premium pigmented inks come in a simple two-cartridge set-up, saving consumers
an average of $110 a year on ink. Black cartridges retail for $9.99 U.S.
MSRP and a five-ink color cartridge retails at $14.99 U.S. MSRP.


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