Sony is joining forces with movie theaters across the country to create a unique
series of multi-player gaming events that highlight the potential of
"alternative content" as an additional revenue source for exhibitors during
To support the release of the PlayStation3 title UNCHARTED 2: Among
Thieves, Sony Computer Entertainment of America and Sony Digital Cinema
Solutions and Services are producing four exclusive "sneak peek" events.
Attendees will have the chance to play UNCHARTED 2 on the big screen, powered by
Sony Electronics 4K digital cinema technology, which provides image resolution
four times greater than high-definition consumer televisions.
"Sony 4K digital cinema technology delivers an enhanced viewing experience
unlike anything seen in theaters before," said Mike Fidler, senior vice
president of Sony Electronics’ Digital Cinema Solutions and Services Group. "But
it also offers exhibitors additional programming options from alternative
content such as gaming events, simulcasts, pre-recorded concerts, and sporting
events, to maximize a movie theater’s profitability and fill auditoriums during
As the move to digital cinema continues, exhibitors across the United States
are increasing their menu of services and amenities to elevate the theater-going
experience, turning theaters into "digital entertainment destinations."
According to Fidler, this type of in-theater gaming event gives gamers and
movie-going consumers an unprecedented out-of-home experience.
"As a total entertainment company, Sony is able to draw upon resources across
its professional, consumer and content groups to create diversity and value for
consumers and a practical solution for exhibitors," Fidler said.
The "sneak peek" events will take place on October 5 and 6, 6-11 p.m., at the
- Landmark Embarcadero, San Francisco, Calif.
- Muvico Theaters, Rosemont, Ill.
- Muvico Theaters, Thousand Oaks, Calif.
- Lincoln Square Cinemas, Bellevue, Wash.