HP and Beats Electronics : ENVY 15 Beats limited edition notebook PC

HP and Beats Electronics Set New Premium Standard for Music Audio on Notebooks

HP and Beats Electronics, LLC, today announced an alliance to
achieve higher-quality sound from digital music through technology

The HP ENVY 15 Beats limited edition notebook PC with integrated
Beats Audio emerged from close collaboration between legendary artist
and producer Dr. Dre, chairman of Interscope Geffen A&M Records and
Beats co-founder Jimmy Iovine, and HP engineers.

“When Dre and I got together on Beats, it was about an idea which
was to improve the transmission of sound between the record makers and
the consumers,” said Iovine. “We realized that with the digital
revolution, what went terribly wrong was the degradation of sound,
which is the heartbeat of music. We found that most PCs downgrade sound
to unacceptable levels and when you reduce it further to a limited
platform, like an mp3, the music doesn’t stand a chance. If music is an
emotion, if it sounds better, then the emotion is better. With HP, we
found a partner willing to take the steps to improve the overall sound
in the PC and to bring it up to the level that musicians hear in the

The HP ENVY 15 Beats limited edition notebook PC the latest
edition to HP’s flagship ENVY line features a sleek, piano black,
high-gloss finish and signature Beats design as found in the Beats by
Dr. Dre line of headphones. It includes the high-performance Beats
Audio solution and software popular among professional and aspiring
DJs. Influential music producers and artists who lent their expertise
to the project include Will.i.am, Timbaland, Polow Da Don and Pharrell.

“Beats is about sound. That’s all it’s ever been about, starting
with the headphones and now moving to the Beats Envy computer we’re
doing with HP,” said Dr. Dre. “The laptop is the new stereo for a lot
of people and that’s why we’re putting out this computer with
incredible sound.”

“Working with today’s leading artists on a market-defining product
from HP benefits music lovers of all genres and generations,” said Todd
Bradley, executive vice president, Personal Systems Group, HP. “The
addition of a rich audio experience to HP’s entertainment technologies,
which include high-def video and TV tuners, takes the enjoyment of
digital entertainment to new levels.”

“The Beats announcement demonstrates HP’s commitment to improve the
music-listening experience for its customers,” said Richard Shim,
research manager of the Personal Computing program at IDC. “The
partnership between HP, Dr. Dre and Jimmy Iovine – all respected brands
with expertise in their respective industries – is a powerful statement
on the dedication and the potential for making a significant impact on
bringing better sound quality to the market.”

This announcement builds on HP’s history of successful relationships
with music visionaries. HP recently celebrated Fergie and her many
accomplishments in an HP “Computer is Personal Again” commercial. HP
products are incorporated into music videos, including the industry’s
most popular music video of all time, “Boom Boom Pow” by the Black Eyed
Peas, and the Pussycat Dolls video “Hush, Hush.”

Truest sound

The high-performance Beats Audio solution offers the optimal sound
experience when playing music or audio through headphones or external
speakers. The HP ENVY 15 Beats limited edition comes with Beats by Dr.
Dre Studio High-Definition Headphones. These precision-engineered
headphones, when paired with the sound-optimized HP ENVY 15 Beats
limited edition, offer a clear and crisp audio experience.

Mixing tools

The perfect tool for mixing music, HP ENVY 15 Beats limited edition
comes with Native Instruments’ Traktor LE software and Audio 2 DJ.
Traktor LE software with Audio 2 DJ multichannel splitter enables
seamless mixing through a PC.

Traktor LE provides all the essentials of modern DJ software. Built
on Native Instruments’ long-time collaborations with performance test
DJs, Traktor provides impressive sound quality, a ground-breaking user
interface optimized for live performance and creative freedom.

Audio 2 DJ is one of the world’s smallest interfaces for DJs and
boasts two stereo outputs plus the ultraloud output level and
professional sound quality needed to rock the world’s biggest clubs.

Premium performance The HP ENVY 15 Beats limited edition combines
superb audio with full throttle graphics and quad-core processing
performance in an ultrathin design starting at 5.19 pounds and 1-inch
thick, and features the Intel Core i7 mobile processor.

For exceptional brightness and vivid colors, the notebook features a
choice of two 15.6-inch HP BrightView high-resolution LED backlit
displays, including the full high-definition LED HP Ultra BrightView
Widescreen Display.

A Nightvision VGA webcam is optimized for low-light conditions and is standard.

The HP ENVY 15 Beats limited edition has an optional Slim Fit
Extended-Life Notebook Battery, giving users up to seven hours of
battery life, and an external optical drive.



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