Lexar Launches Professional 600x CompactFlash Memory Card

Lexar Media, a leading global provider of memory products for
digital media, today announced it will offer the Lexar Professional
600x CompactFlash (CF) card, a new memory card that provides enhanced
speed and performance for professional photographers and advanced photo
enthusiasts capturing high-definition images and videos on digital
SLRs. The Lexar Professional 600x CF memory card will offer increased
speed and performance, with a guaranteed minimum sustained write speed
capability of 600x (90MB/s) when paired with a UDMA 6 enabled device.
In addition, the Lexar Professional 600x CF memory card increases
workflow with minimum sustained read speeds of 533x (80MB/s), or faster
when paired with a UDMA 6-enabled reader such as the new Lexar
Professional ExpressCard™ CompactFlash Reader. Available in 8GB, 16GB,
and 32GB capacities, the Lexar Professional 600x CF card will
significantly improve in-camera performance by rapidly clearing a
camera’s buffer and making fast cameras even faster so photographers
can keep shooting. In addition, increased image transfer speeds from
card-to-computer will help reduce post-production time and enable
shooters to focus on the business of photography. For additional
information about the Lexar Professional 600x CF card or Lexar
Professional ExpressCard CompactFlash reader.

“Photographers are constantly demanding more from their equipment, and
an increase in image capture speeds paired with a decrease in image
transfer times can mean the world to a professional shooter,” said Jeff
Cable, director of marketing, Lexar Media. “The combined solution of
our new Professional 600x CF card and Professional ExpressCard
CompactFlash reader is the next step in CF memory technology and will
provide photographers with the speeds and performance they need to
capture the best shots and improve their imaging workflow. When
shooting with newer cameras like the Canon EOS 7D, Canon EOS 5D Mark
II, Nikon D3x or Nikon D300S, professionals can capture more images per
second and hundreds of JPEG files without pausing to clear their
cameras’ buffers.”

When paired with the new Lexar Professional ExpressCard
CompactFlash reader, the Lexar Professional 600x CF card significantly
improves the digital imaging workflow by accelerating the download of
captured images to a destination computer. Designed for photographers
on the go, the Lexar Professional ExpressCard CompactFlash reader is a
portable, high-performance reader that requires no cables and connects
directly to a PC or Mac laptop computer’s ExpressCard slot. The
durable reader is compatible with all UDMA and non-UDMA CompactFlash
cards and supports read/write speeds up to 133MB/s (886x). The Lexar
Professional ExpressCard CompactFlash reader comes with free, dedicated
customer support, backed by a two-year limited warranty and will be
available later this month. For additional information about the Lexar
Professional ExpressCard CompactFlash reader.

“With the introduction of the Professional 600x line, Lexar is – for
the first time in several years – producing a CompactFlash series for
working photographers that provides class-leading read and write
speeds,” says Rob Galbraith in a story published today on the Rob
Galbraith Digital Photography Insights website. “In our test of the
600x 16GB card, it came out on top in several of the most popular
digital SLRs – including the Canon EOS 7D – plus turned in the fastest
card-to-computer transfer rates in FireWire 800 reader testing on the
Mac and ExpressCard adapter testing in Windows.”

In addition to high speeds and high capacity options of the
Lexar Professional 600x CF card, consumers also receive the reliability
they have come to expect from Lexar. All Lexar memory cards are tested
in the Lexar Reliability Lab, a facility with more than 800 digital
cameras, to ensure quality, performance, and compatibility. Lexar
performs this extensive testing in an effort to provide customers with
a higher level of confidence, whether they are capturing
once-in-a-lifetime memories, important events, or everyday occasions.

Customers can access Lexar’s Digital Photography website, a dedicated, online resource and tips destination,
and can also leverage phone and live-chat tech support. Lexar provides
these services and resources to customers to minimize the time required
for troubleshooting card issues and to provide tools for photographers
to optimize their shooting and focus on capturing great images.

“When taking photographs is your livelihood, having the most
advanced, reliable equipment is essential. For years, I’ve trusted
Lexar memory cards to protect my most valuable work," said Lexar Elite
Photographer, Rick Sammon. "The new Lexar Professional 600x CF card and
Professional ExpressCard CompactFlash Reader are the latest innovations
in Lexar’s long history of industry-leading solutions for professionals
and I look forward to integrating them into my workflow."

The Lexar Professional 600x CF cards will begin shipping on October 30
in 8GB and 16GB capacities. The cards will be available on Lexar.com
and in specialty photo retailers and consumer electronics outlets
including B&H Photo, Adorama, J&R Electronics, and many other
authorized Lexar resellers. The Lexar Professional 600x 32GB CF card
will be available in November. All capacities will include a limited
lifetime warranty and free downloadable copy of Image Rescue 4, the
latest version of Lexar’s award-winning image recovery software. In
addition, the cards will offer exclusive, money-saving promotions from
Adobe on popular photo and video editing products, including the latest
versions of Adobe Photoshop Lightroom®, Adobe Photoshop Elements, and
Adobe Premiere Elements software.


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