TV Season Premieres Spur Continued Gains in Online Video Viewing as September Attracts Record Viewership

comScore Inc., a leader in measuring the digital world, released
September 2009 data from the comScore Video Metrix service, showing that more
than 168 million U.S. Internet users watched online video during the month.
Online video viewing continued to reach record levels in September with nearly
26 billion videos viewed during the month, as Google Sites accounted for more
than 40 percent of videos viewed online by Americans.

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in September as
it delivered nearly 10.5 billion videos viewed, or 40 percent of all videos
viewed online. YouTube.com accounted for 99 percent of all videos viewed at the
Google Sites property. Hulu ranked second with 583 million (2.2 percent)
followed by Fox Interactive Media with 547 million videos viewed (2.1 percent)
and Viacom Digital with 513 million (2.0 percent).

    Top U.S. Online Video Content Properties by Videos Viewed
September 2009
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
-----------------------------
Videos           Share (%) of
Property                             (000)              Videos
--------                             ----               ------
Total Internet : Total Audience   25,979,089             100.0
----------------------            ----------             -----
Google Sites                      10,436,413              40.2
------------                      ----------              ----
Hulu                                 583,213               2.2
----                                 -------               ---
Fox Interactive Media                546,531               2.1
---------------------                -------               ---
Viacom Digital                       513,173               2.0
--------------                       -------               ---
Yahoo! Sites                         428,891               1.7
------------                         -------               ---
Microsoft Sites                      420,023               1.6
---------------                      -------               ---
Turner Network                       353,408               1.4
--------------                       -------               ---
CBS Interactive                      214,326               0.8
---------------                      -------               ---
AOL LLC                              200,709               0.8
-------                              -------               ---
ESPN                                 166,866               0.6
----                                 -------               ---
Top 10 Video Content Properties by Viewers

More than 168 million viewers watched an average of 154 videos per viewer
during the month of September. Google Sites attracted more than 126 million
unique viewers during the month (82.7 videos per viewer), followed by Fox
Interactive Media with 58 million viewers (9.4 videos per viewer) and Yahoo!
Sites with 57 million viewers (7.5 videos per viewer).

    Top U.S. Online Video Content Properties by Unique Viewers
September 2009
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
-----------------------------
Unique         Average Videos
Property                         Viewers (000)       per Viewer
--------                         ------------        ----------
Total Internet : Total Audience       168,234             154.4
----------------------                -------             -----
Google Sites                          126,159              82.7
------------                          -------              ----
Fox Interactive Media                  58,054               9.4
---------------------                  ------               ---
Yahoo! Sites                           57,345               7.5
------------                           ------               ---
CBS Interactive                        41,858               5.1
---------------                        ------               ---
Viacom Digital                         41,808              12.3
--------------                         ------              ----
Microsoft Sites                        39,381              10.7
---------------                        ------              ----
Hulu                                   38,705              15.1
----                                   ------              ----
Facebook.com                           31,180               4.5
------------                           ------               ---
NBC Universal                          28,533               4.2
-------------                          ------               ---
Turner Network                         28,397              12.4
--------------                         ------              ----

Top Video Ad Networks by Potential Reach

In September, Tremor Media ranked as the #1 video ad network with a potential
reach of 73 million viewers, or 43.3 percent of the total viewing audience. YuMe
Video Network ranked second with a potential reach of 66 million viewers (39.4
percent penetration) followed by Broadband Enterprises (BBE) with 63 million
viewers (37.5 percent).

    Top U.S. Online Video Ad Networks by Potential Unique Viewers
September 2009
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
-----------------------------
Unique
Viewers           Viewer
Property                                        (000)          Penetration
--------                                        -----          -----------
Total Internet : Total Audience               168,234             100.0%
-------------------------------               -------             -----
Tremor Media - Potential Reach                 72,882              43.3%
------------------------------                 ------              ----
YuMe Video Network - Potential Reach           66,240              39.4%
------------------------------------           ------              ----
BBE - Potential Reach                          63,161              37.5%
---------------------                          ------              ----
Advertising.com Video Network -
Potential Reach                               56,968              33.9%
-------------------------------                ------              ----
SpotXchange Video Ad Network -
Potential Reach                               55,726              33.1%
------------------------------                 ------              ----
ScanScout Network - Potential Reach            54,907              32.6%
-----------------------------------            ------              ----
BrightRoll Video Network - Potential Reach     51,441              30.6%
------------------------------------           ------              ----
Break Media Video Ad Network -
Potential Reach                               47,804              28.4%
------------------------------                 ------              ----
TidalTV - Potential Reach                      40,108              23.8%
-------------------------                      ------              ----
Digital Broadcasting Group (DBG) -
Potential Reach                               26,921              16.0%
----------------------------------             ------              ----
Other notable findings from September 2009 include:
  • The top video ad networks in terms of their actual delivered reach were:
    Tremor Media Video Network (19.9 percent penetration of online video viewers),
    BBE (16.3 percent penetration) and BrightRoll Video Network (14.9 percent
    penetration).
  • 84.8 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 9.8 hours of video.
  • 125.5 million viewers watched nearly 10.3 billion videos on YouTube.com
    (82.4 videos per viewer).
  • 45.6 million viewers watched 424 million videos on MySpace.com (9.3 videos
    per viewer).
  • The average Hulu viewer watched 15.1 videos, totaling 1 hour and 32 minutes
    of videos per viewer.
  • The duration of the average online video was 3.8 minutes.

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