Forza Motorsport 3 Add-on Hyundai Genesis Coupe

Few enthusiasts will ever get the chance to drive the 300-horsepower Genesis Coupe on a racetrack, but thanks to Forza Motorsport® 3,
racing game enthusiasts will be able to test their driving skills in
the Genesis Coupe in the game via a free vehicle add-on pack to be
released November 17.

“Genesis Coupe’s participation in Forza Motorsport 3 will
raise Hyundai’s awareness with driving enthusiasts and the very
important youth segment,” said Joel Ewanick, vice president, Marketing,
Hyundai Motor America. “The mission for Genesis Coupe was to create a
pure performance car and for it to appear in such a realistic racing
simulator is awesome.”

Developed by Turn 10 Studios, Forza Motorsport 3
lets players live out their dreams behind the wheel of more than 400 of
the most-beloved cars, including a roster of Hyundai favorites. The
vehicles can be driven on more than 100 renowned real-world tracks and
exotic road courses from around the globe. Further fueling the
imaginations of its evergreen community of painters, tuners and
photographers, Forza Motorsport 3 features improved customization tools and brand new ways to share creations with the world via Xbox LIVE.

To celebrate the flourishing Forza community, Hyundai will be
gifting a free downloadable vehicle package on Xbox LIVE® on November
17, 2009. The package will include the Rhys Millen Racing Red Bull
Hyundai Genesis Coupe, HKS Genesis Coupe, and a one-of-a-kind Genesis
Coupe. The Hyundai Genesis Coupe will also boast its own race series
within the Career mode of the game. Hyundai is also developing an
online photo and video upload contest for Forza gamers who can show off
their best in-game photo and video of the Genesis Coupe in action.

relationship with Microsoft developed out of a lust for high
performance automobiles. The Microsoft team met with Hyundai staff at
the Specialty Equipment Market Association (SEMA) show in Las Vegas in
November of 2008 to discuss possibilities around the upcoming 2010
Genesis Coupe, and consulted with Hyundai’s premier drift racer Rhys
Millen to provide feedback.

“It is exciting to have your own car in a video game. I was very
impressed with the realism of the game with things like hood pins and
exhaust outlets showing up in precise detail,” says Millen, driver of
the Red Bull Hyundai Genesis Coupe race car and founder of Rhys Millen
Racing. “The Turn 10 game developers were very accurate in portraying
the driving experience as well. For example, changing tires alters the
handling of the car just like in the real world.”

Look for the free downloadable Hyundai vehicle package on Xbox LIVE Marketplace November 17!


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