Earlier this week Google unveiled the OneBox technology in the United States to propose playing a song directly from the search results. Yahoo, which offers functionality similar for some time, announces the introduction of new options for video search.
Specifically, the Sunnyvale firm has improved the structure of its search results on music videos. So that an application for certain artists or groups will return filters for most popular albums or songs more popular. Directly from the results page you can read a video from Yahoo! Music but also from YouTube. Of course, this initiative aims to attract music lovers on the Internet engine Yahoo! rather than on YouTube.
After ten years of partnership with Microsoft, Yahoo! intends to show that it continues its efforts on market research online. For some time Microsoft also increases the implementation of new technologies on Bing. The question is whether the forthcoming merger of the two teams will win against the leader Google.