Open Platform, New Product Features, Complete Services
Offering and Broad Partner Ecosystem Deliver More
Interactive Digital Media Experience
At the Digital Signage
Show in New York, Cisco introduced new technology, partner program and
service offerings for organizations interested in deploying
network-based digital signage solutions to enhance customer experience,
deliver communication and training, and accelerate sales. Cisco
expanded its partner ecosystem and added new features and capabilities
to its Cisco Digital Signs solution with a focus on the creation, management, reporting and playback of digital media.
Cisco Digital Signs, part of the Cisco Digital Media Suite (DMS),
is a complete digital signage system that integrates management
software, network-based media players and liquid crystal displays
(LCDs). Combined with end-to-end services and a robust partner
ecosystem, Cisco Digital Signs delivers the most comprehensive digital
- The new Cisco Digital Media Designer provides content creators with
a simpler way to develop vibrant and compelling digital signage content
with new layout features, enhanced image effects, new playlist
capabilities and a library of templates.
- New proof-of-play content performance and screen status reporting
deliver more sophisticated advertising capabilities to drive revenue.
- Interactive applications with touch screens and expanded support
for wireless and music on network-based media player appliances build
on the core functionality of the Cisco Digital Media Player 4400 Series platform.
- New application program interfaces (APIs) and software development
kits (SDKs) enable partners to use Cisco technology to develop
innovative digital signage solutions for customers, extending the
benefits of digital signage to a variety of deployments.
- New platform interfaces, now accessible to developers via the Cisco
Developer Network, enable customers to choose solutions from a
community of technology developers who are building on the capabilities
of the Cisco Digital Signs system.
- Cisco Digital Media Creative Services (DMCS)
creates and transforms assets for digital signage to support
communications goals and optimize the Cisco Digital Signs investment.
Cisco DMCS fosters creativity within a disciplined yet flexible content
framework and provides services that address each stage of a digital
- A key component of Cisco’s Business Video
portfolio of systems, Cisco DMS delivers a full spectrum of digital
media applications to create powerful visual networking experiences. In
addition to Cisco Digital Signs, Cisco DMS includes Cisco Cast, a business IPTV solution, and Cisco Show and Share, a new social video system to enable highly secure online video communities for the enterprise.