AMD announced new details on its platform roadmap at the 2009 Financial Analyst Day, where senior executives, including President and Chief Executive Officer Dirk Meyer, discussed AMD’s strategy for sustained success and growth in 2010 and beyond.
“In 2009, AMD transformed into a design innovation leader with a new business model tuned to deliver consistent financial performance,” said Meyer. “In 2010, we plan to extend our clear graphics leadership and market momentum with new server and client platforms designed to deliver superior performance against key end-user workloads. And in 2011, we plan to usher in a new era of computing with our first AMD Fusion™ products, placing AMD on a clear path to industry leadership.”
In 2009, AMD achieved all of its major milestones, including:
- Transformed into a financially stronger, design-focused company, putting into place a new business model with the creation of GLOBALFOUNDRIES;Launched next-generation DirectX 11 capable ATI Radeon HD 5800 and HD 5700 series of graphics cards, powered by the world’s fastest graphics processors1;
- Introduced VISION Technology from AMD, a differentiated approach to retail merchandising designed to reinforce the value proposition of AMD platforms and simplify the consumer buying experience;
- Won major technology transitions such as 40nm and DirectX 11; and
- Achieved outstanding execution across all major product launches in 2009 including 1st and 2nd Generation Ultrathin Notebook Platforms, “Dragon” platform technology featuring AMD Phenom II processors, and the Six-Core AMD Opteron processor, launched five months ahead of schedule.
AMD 2010 Roadmap Overview
As PC users increasingly use more visually demanding applications, AMD remains the only company that delivers platforms with balanced performance and superior multimedia and visual computing capabilities. AMD’s strong platform roadmap for 2010 includes (by codename):
- “Danube” – The next AMD mainstream notebook platform featuring the first AMD mobile quad-core processors, “Danube” is expected to offer seven or more hours of battery life;
- “Nile” – The 3rd Generation AMD ultrathin notebook platform, designed to offer seven or more hours of battery life;
- “San Marino” and “Maranello” – Two new DDR3-based server platforms designed for the volume server market. “Maranello,” with the 8- and 12-core “Magny-Cours” processor will represent the beginning of unprecedented leaps in performance-per-watt for AMD Opteron processors, while “San Marino” will offer new levels of value and power efficiency for the rapidly growing Web and Cloud Computing segment; and
- “Leo” – The next-generation enthusiast-class desktop PC platform with the industry’s first six-core desktop CPU, expected to deliver the ultimate performance for immersive gaming with support for DirectX 11 graphics and ATI Eyefinity™ Technology.
AMD 2011 Roadmap Overview
In 2011, AMD will usher in a new era of computing with (by codename):
- “Bulldozer” and “Bobcat” – Two new x86 cores targeting different usage models. “Bulldozer” will be a completely new, high performance architecture for the mainstream server, desktop and notebook PC markets that employs a new approach to multithreaded compute performance for achieving advanced efficiency and throughput. “Bulldozer” is designed to give AMD an exceptional CPU option for linking with GPUs in highly scalable, single-chip Accelerated Processing Unit (APU) configurations. “Bobcat” will target the low power, ultrathin PC markets with an extremely small, highly flexible, core that also is designed to be easily scaled up and combined with other IP in APU configurations.
- “Llano” – Targeted at mainstream notebooks and desktops, this APU will be the first in a family of next-generation designs that combine the power of the CPU and GPU onto a single piece of silicon and engineered to deliver impressive visual computing experiences, outstanding performance with low power and long battery life. It is expected to be the industry’s first APU processor ahead of the first “Bulldozer” and “Bobcat” based APUs;
- “Brazos” – A low cost, low-power ultraportable platform featuring the APU codenamed “Ontario,” which will contain the new “Bobcat” core and integrated GPU, and is intended for superior performance in a low-power design; and
- “Zambezi” – An enthusiast desktop processor with up to eight cores, featuring the first “Bulldozer” core, scheduled for release in 2011.