Citrix Self-Service Virtual Desktops for Users

To further accelerate the mainstream adoption of desktop virtualization, Citrix Systems, Inc. today announced the general availability of Citrix Dazzle for Windows and Mac, along with new versions of Citrix Receiver
for Windows, Mac, iPhone, BlackBerry and Android. The new releases make
virtual desktops far more compelling for end users, enabling
unprecedented levels of flexibility, mobility and self service. As the
first self-service “storefront” for enterprise applications, Citrix
Dazzle gives corporate employees 24×7 self-service access to a broad
array of applications, desktops and content, allowing them to choose
exactly what they need, when they need it. Citrix Receiver is a
lightweight software client that makes accessing virtual desktops and
applications on any device as easy as turning on your TV. Together,
Dazzle and Receiver work with Citrix XenDesktop,
the company’s market-leading desktop virtualization solution, to power
self-service IT for a wide range of virtual desktops, giving every user
in the enterprise instant access to their corporate desktops and
applications from whatever device is most convenient at the time.

While the promise of centralized security, simpler management and lower
costs have been the primary drivers of desktop virtualization,
delivering a great experience for end users is equally important. This
is especially true as younger employees enter the workforce, bringing
with them increasingly high expectations for self service, flexibility
and personalization (see video “Generation Y will drive self-service virtual desktops”).
By investing heavily in both enterprise scalability and user
experience, Citrix continues to win accolades from desktop
virtualization customers, analysts, end users and independent reviewers
alike. InformationWeek recently selected Citrix XenDesktop over eight other products as its “Editor’s Choice” for desktop virtualization, while readers of Redmond Magazine chose XenDesktop as the “Best Desktop Virtualization Product” among 14 other products as part of their recent Readers’ Choice awards, calling Citrix “the runaway winner with almost half the votes going its way.”

2010 Will be the Year of Desktop Virtualization
Multiple factors are converging to make 2010 a breakout year for
desktop virtualization. As 2009 draws to a close, desktop
virtualization is progressing along the same rapid trajectory that
server virtualization enjoyed two to three years ago – moving quickly
from test labs, to pilots, to full scale production deployments. As
virtual desktop technologies continue to mature, an increasing number
of enterprises are proving their mainstream viability by rolling out
large-scale virtual desktop implementations to thousands of users,
improving security and reducing desktop management costs by up to 50
percent in the process.

The desktop virtualization market is expected to accelerate further in
2010 with the highly-anticipated arrival of Windows 7 as organizations
of all sizes take time to evaluate their enterprise-wide strategies for
desktop computing. Many experts, in fact, expect desktop virtualization
to ultimately surpass server virtualization, in part because of the
sheer size of the potential markets. While server virtualization
currently has an addressable market size of approximately 35 million
servers worldwide, desktop virtualization has the potential to impact
more than 600 million desktop users in corporate environments alone.

Demand Coming from Both End Users and IT
While the benefits of server virtualization are almost exclusively
focused on IT agility and cost savings, desktop virtualization has the
unique advantage of benefiting both the end user and IT. Centralized
management of employee desktops gives IT what it wants most – greater
security, control and cost savings. At the same time, going virtual at
the desktop also gives end users what they want most – flexibility,
choice and self service. Through the power of virtualization, Windows
desktops can be delivered by IT as an on-demand service to any device.
This flexibility gives users the ability to work from any device they
choose, and to self select the services they need, when they need them.
At the same time, IT gains all the benefits of centralized management
and control, ensuring unprecedented security of corporate resources,
and significantly lowering desktop management costs. The combination of
Citrix XenDesktop at the head end, and Citrix Dazzle and Receiver on
each device, enable customers to respond to the growing demand from
both users and IT administrators for a simpler, richer, more powerful
desktop computing experience.

Desktop Virtualization is Ready for Every User
While early VDI-only (virtual desktop infrastructure) products allowed
only one model of desktop virtualization, XenDestkop 4 with its new
FlexCast™ delivery technology gives customers the flexibility to
deliver any type of virtual desktop, to any user, on any device – and
to change this mix at any time. This unprecedented flexibility makes
virtual desktops a practical reality for every type of employee – from
task workers and office workers, to power users and mobile employees.

To reach broad, enterprise-wide deployment, virtual desktops must also
provide a great experience for end users. Citrix addresses the first
part of this equation with its market-leading HDX™ technology, which
ensures a high definition experience for all end users, regardless of
their location or device.

Bringing the Power of Desktop Virtualization to Any Device
The addition of self service capabilities with Citrix Dazzle and
Receiver significantly enhances virtual desktop user experience by
enabling employees and contractors to get instant, secure, self-service
access to their full Windows desktop and everything on it from whatever
device is most convenient.

Dazzle is a user-facing application that runs on any Windows or Mac
computer. It acts as the storefront for all the applications IT has
centrally staged in head-end infrastructure products like XenDesktop.
To select an application in Dazzle, users simply browse and search
based on application name, description or type. Dazzle also interfaces
directly with Citrix Merchandising Server, the head-end management
system that makes it easy for IT to actually start “merchandising” apps
to users, not just delivering them.

Dazzle is fully integrated with Citrix Receiver, the universal software
client that makes it easy for users to access corporate apps and
desktops from any device they choose. With the new Receivers for
Blackberry and Android, Citrix has extended anytime access to
applications to even more mobile devices. Together, Citrix Dazzle and Citrix Receiver with XenDesktop bring the power of desktop virtualization to millions of devices.

“Virtualization has brought a tremendous amount of positive change in
IT over the last few years,” said Gordon Payne, senior vice president
and general manager of the Desktop Division at Citrix. “Server
virtualization has transformed the datacenter and holds great promise
in cloud computing. As virtualization now moves to the desktop in 2010,
our goal is to revolutionize the desktop computing experience for end
users and IT administrators alike. With XenDesktop 4, we’re giving IT
unprecedented control, security and cost savings over their desktop
assets. At the same time, we’re helping IT give end users exactly what
they want most, providing self service through solutions like Dazzle,
and making millions of endpoint devices virtualization-ready with

Citrix Dazzle, Citrix Receiver and Citrix Merchandising Server are free
of charge to any Citrix XenDesktop or Citrix® XenApp™ customer. The
following versions of Dazzle and Receiver will be generally available
to all Citrix customers in December:

  • Dazzle 1.1 for Microsoft Windows; Dazzle 1.2 for Apple Mac
  • Receiver 1.2 for Windows and Mac
  • Receiver 2.0 for Apple iPhone (available at the Apple App Store)
  • Receiver 1.0 for RIM Blackberry (available at the Blackberry App World store)
  • Receiver tech preview for Android by Google


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