HP Announces HP TouchSmart Software Development Programs

HPannounced the HP TouchSmart software development programs
that allow software developers to create consumer and commercial
applications for HP TouchSmart PCs and touch-enabled digital signage
displays.The programs are designed to significantly increase the utility of TouchSmart products for consumers and businesses.

“HP TouchSmart development programs allow developers to uncover new
market opportunities while users can discover a whole new world of
possibilities on their touch products,” said James Taylor, director,
Experience Marketing, Personal Systems Group, HP. “HP’s unique
multitouch user interface, combined with native applications, provide
the most advanced software platform for touch-enabled PCs and digital

HP connects with developers at TouchSmart DevZone
Developers looking to create applications for consumer TouchSmart PCs can visit the TouchSmart DevZone at
to download the HP TouchSmart software development kit free of charge.
The kit includes a complete set of code samples, documentation and
application programming interfaces that make creating applications for
HP TouchSmart products easy and fast.

DevZone also has the latest TouchSmart news and allows developers to
connect with each other to discuss their solutions, share tips and
exchange information.

HP has been working closely with companies including Hulu, Netflix,
Pandora, Rhapsody and Twitter to create built-for-touch applications
for its third generation of consumer
TouchSmart products, which are now available for purchase.

“Working with HP to develop a touch-enabled Netflix application for
the HP TouchSmart PC has been a remarkably easy process,” said Bill
Holmes, vice president, business development, Netflix. “The Netflix
application enables people to view thousands of full-screen TV episodes
and movies with just the swipe of a finger, making browsing and instant
watching fun and easy for Netflix members.”

New HP Interactive Solutions ISV Partner Program for business products
The HP Interactive Solutions ISV (Independent Software Vendor)
Partner Program allows ISVs to register with HP to access technical
resources and support for building tailor-made business solutions for
business TouchSmart PCs and touch-enabled and non-touch digital signage
displays. In partnering with ISVs, HP provides its business customers
more choices and provides a more complete solution for their needs.

Developers in the program will be able to take advantage of an
equipment discount offered as well as the technical, marketing and
sales resources available at www.hp.com/go/touchsmartpartners.
Technical resources include white papers, product information and a
technical forum managed by the ISV team and HP engineers. Marketing and
sales resources include HP branded collateral, sales assistance tool
and more.

HP already has strong relationships with industry ISVs and has
worked closely with them to enhance the end-user experience with
TouchSmart products in healthcare, hospitality and retail outlets.

“As a trusted partner and member of HP’s Interactive Solutions ISV
Partner Program, Digital Aisle has been able to develop an array of
intelligent software solutions that help engage and move retail
shoppers closer to purchasing not one item on the shelf, but several,”
said Peter Guenther, chief executive officer, Digital Aisle. “We are
currently offering a portfolio of applications across many channels,
such as mass retail, grocery, drug and specialty, which allows users to
have an interactive dialogue about the specific products and brands
being merchandised. Our solutions influence their purchasing decisions
in a way that they have never experienced before.”


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