Kaltura, Inc., developer of the first open source video platform, and Artivision, the leading global provider of adaptive video monetization, announced today that Artivision has joined the Kaltura Partner Program. The companies have integrated their technology platforms in order to offer sites even more ways to enhance their online video monetization capabilities. Kaltura customers can now select from an additional way of generating revenue from their video content with Artivision’s unique in-video advertising technology.
"Many publishers are looking for ways to monetize online video. Kaltura’s open source video management platform provides these publishers the ability to quickly connect and benefit from any monetization product or service around," said Ron Yekutiel, Kaltura Chairman and CEO. "We are already integrated with a wide array of monetization solutions, and can flexibly provide publishers on-demand integration to any other platform of their choice. This is the power of openness."
Kaltura’s Partner Program allows integrators, VARs, digital agencies, and technology providers to extend the Kaltura platform with their specific added-value solutions. Kaltura’s open source framework is built to support 3rd party technologies and services in the most flexible and modular way. Integrated with Kaltura’s platform, Artivision’s Target-Ad is an in-video monetization service, generating smart ad placements that adapt in real time for optimal performance and viewing experience. Target-Ad leverages advanced video content analysis to automatically find and map IAB standard ad units within areas that do not interfere with the user’s viewing experience.
"Artivision has developed a unique platform that leverages the inherent engaging element of video, with an advertising technology that enhances viewing experience, reduces churn and increases profitability", said Amir Segev, SVP, Artivision’s Media Division Manager. "It was an easy choice for us to integrate with Kaltura’s ground-breaking open source platform, creating a very compelling video monetization proposition for publishers and advertisers worldwide".