Data from Leading Research Firm Confirms Substantial Lead in Worldwide Sales of Consumer Telephones

Panasonic System Networks Company of America today
announced that it maintained its #1 global leadership position in the
cordless telephone market for the full calendar year 2008. Market data
from the prominent information technology research firm MZA Ltd.
confirms Panasonic’s #1 position in worldwide shipments of DECT*
cordless phones and other digital cordless phones.

share of the global cordless telephone market in 2008 was 19%,
according to the MZA report, “The Global Consumer Cordless Telephony
Market.” The nearest competitor held an 11% share of the global market.

continues to be consumers’ favorite because we start with the
consumers’ needs in mind,” said Bill Taylor, President, Panasonic
System Networks Company of America.
“From handset design to features such as Talking Caller ID, our focus
is on what consumers need and how our phones can enhance their daily
lives. Consumers have made Panasonic the #1 brand year after year and
know they can count on Panasonic telephones to deliver exceptional
reliability and affordability.” 

MZA reported that DECT phones showed strong growth in North America
relative to other digital cordless phones. In DECT technology
Panasonic’s market position was even stronger, rising from 20% in 2007
to 23% in 2008, surpassing the next nearest competitor by 8 points of
market share.

concluded that a variety of factors continue to drive sales, including
a large customer base that prefers to own a landline phone,
attractively priced packages from telephone service providers and the
availability of multi-handset bundles.



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