A report from the Online Publishers Association (OPA) reveals that 45.6 of 18-54 year-olds will turn to the Internet, rather than the TV, as first choice for home entertainment.
The OPA surveyed 1,235 U.S. respondents in the following age bands: 18-24; 25-34 and 35-54. In a head-to-head comparison, online media compared very well with traditional entertainment formats.Asked, “If you could only use two media in your life, which two would you use?”, over 50 percent (50.5 percent) of 18-24 year-olds chose the Internet as their favorite choice. Just 28.5 percent in that age group chose TV. 43.6 percent of 25-34 year-olds and 42.8 percent of 35-54 year-olds also chose the Internet. TV moved to be the general second choice.
News source: IT World
