Global Intelligence Alliance, a global strategic market intelligence and advisory group, launches a white paper and webinar podcast on how to incorporate market intelligence (MI) best practices into Microsoft SharePoint™ with the use of the Intelligence Plaza™ from GIA.
Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, launches a white paper and webinar podcast on how to incorporate market intelligence (MI) best practices into Microsoft SharePoint™ with the use of the Intelligence Plaza™ from GIA.
According to the 2009 Global Market Intelligence survey by GIA, 98% of global or regionally operating companies use MI in at least some, if not all, of their key decisions. Also referred to as Competitive Intelligence or Business Intelligence, MI is a distinct discipline by which organizations systematically gather and process information from their external operating environment, to facilitate accurate and confident decision-making that is based on analyzed business information. Insights generated through market intelligence improve planning, decision-making, operations and performance.
Many types of information technology tools have been developed to tackle the challenge of conducting market intelligence at more advanced levels. SharePoint has emerged as a player in the field but it does not fulfil all the needs of MI as a business intelligence application.
The GIA white paper "How GIA’s Intelligence Plaza™ Adds Value To Microsoft SharePoint™" demonstrates how business intelligence software such as the Intelligence Plaza™ can be used for managing the intelligence process and leveraging SharePoint’s capabilities to reach a broader audience or specific business processes. These processes can benefit numerous functional disciplines – from business development, strategic planning, sales and marketing, research and development, supply chain management and corporate communications, for example.
"Often, the optimal integration scenario is where a company uses SharePoint as an enterprise level collaboration and communication tool, and combines that with the best available technology to manage their intelligence process. By integrating the Intelligence Plaza and SharePoint, the user experience of SharePoint can be easily enhanced with targeted content and features from the Intelligence Plaza. Likewise, intelligence professionals can increase the impact of their work through the various SharePoint integration options", said Pekka Korpi, Senior Vice President, Global Concept & Products at GIA. "It’s a win-win situation!"
Download our White Papers free of charge at http://www.globalintelligence.com/insights-analysis/white-papers/