NexCen Brands Introduces Spanish-Language Version of Franchise Web Portal

NexCen Brands, Inc., (PINK SHEETS: NEXC.PK) today announced that it has introduced a Spanish-language version of its NexCen Franchise Portal Web site (www.nexcenfranchises.com), which was launched earlier this year. The new Spanish-language Web portal is available at www.nexcenfranchises.com/espanol and maintains all of the elements of the original site including a streaming, flash video guided tour through NexCen’s different brands, franchise news and global opportunities for becoming a franchisee. Visitors to the Web portal can also sign up for NexCen franchise events and seminars, as well as NexCen’s social network and mailing list.

Developing the bilingual Web portal is part of NexCen’s ongoing commitment to attracting diverse franchisees. Recently recognized by the National Minority Franchising Initiative (NMFI) as ranking in the top five of its annual "50 Top Franchises for Minorities" listing, the Company currently offers a variety of special programs for potential franchisees. Among these initiatives is a minority incentive program, which grants a one-time 15 percent discount of the development fee for two or more locations. Potential franchisees can visit the NexCen Franchise Portal (www.nexcenfranchises.com) to learn about all of NexCen’s incentive programs.

"We recognize that our brands have a truly global appeal," said Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands. "Creating an equally seamless version of our existing Web portal for Spanish-speaking visitors is a natural next step in connecting and communicating with potential franchisees." "Our goal is to not only grow our brands within the United States, but also to share our unique concepts with potential franchisees around the world," added Jerry Slover, Vice President of Development for NexCen Franchise Management, Inc. "Our bilingual Web portal is an excellent tool that will allow entrepreneurs to learn about franchise opportunities with NexCen quickly and easily." About NexCen Brands, Inc. (www.nexcenbrands.com) NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo’s®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

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