- Oracle announced the general availability of Oracle’s PeopleSoft Enterprise Customer Relationship Management
(CRM) Release 9.1 for Higher Education, which includes significant new and
enhanced capabilities to help higher education institutions better manage
constituent relationships across the lifecycle.
- One of higher education institutions’ greatest challenges
is establishing, strengthening and maintaining relationships with their
constituents as roles and relationships evolve over time. PeopleSoft Enterprise
CRM 9.1 for Higher Education combines Oracle’s enterprise CRM system with higher
education-specific functionality to provide institutions with tools to establish
contact, generate interest and strengthen relationships during the recruiting
process, while providing students with a personalized experience as they move
through the lifecycle from prospect to enrolled student to graduate and lifelong
- PeopleSoft Enterprise CRM 9.1 for Higher Education
provides institutions with a 360-degree view of the constituent across the
entire lifecycle and delivers out-of-the-box integration with PeopleSoft Enterprise Campus Solutions 9.0.
- The new application includes enhancements to help
institutions maximize their recruiting effectiveness and increase conversion
rates. By using this application as the recruiting system of record,
institutions can capture a prospect’s academic interests and use that
information to target recruiting communications and events. PeopleSoft
Enterprise CRM 9.1 for Higher Education also helps enable high touch one-to-one
recruiting with tailored prospect and inquiry management processes, producing a
higher number of more qualified candidates applying to the institution.
- The integration between the CRM application and
PeopleSoft Enterprise Campus Solutions provides institutions with near real-time
visibility into an individual’s constituent lifecycle status, ensuring that the
institution delivers the right message and the right type of service. For
example, institutions can improve retention and reduce time to graduation by
identifying students with risk indicators like a drop in grades or a change in
financial situation and targeting them with proactive, personalized retention
programs. The integration between the systems also enables staff to complete
end-to-end business processes without straddling two systems.
- PeopleSoft Enterprise CRM 9.1 for Higher Education also
offers a new Event Management module to help institutions plan and execute a
variety of virtual and in-person events. Features include support for online
event registration, wait-listing, early bird pricing and credit card
integration. It is designed to help institutions reduce event support costs,
deliver accurate and timely responses to participants, as well as measure event
success and drive follow-up actions.
- The latest version also offers a new Service Center for
Higher Education module that can serve as a single constituent contact center
for both IT and general campus issue resolution. It leverages a strong
multi-channel contact foundation and a powerful workflow engine for rapid,
consistent inquiry resolution. Most importantly, the service center is embedded
with relevant, up-to-date constituent information from PeopleSoft Enterprise
Campus Solutions, enabling agents to better understand the constituent,
anticipate his or her service needs and resolve issues quickly.
- "Even as the number of returning students and lifelong
learners grows, global competition for students has also increased, making the
recruiting and retention of students all the more important. Oracle has designed
PeopleSoft Enterprise CRM 9.1 for Higher Education to help institutions meet
those challenges by delivering a 360-degree view of the constituent throughout
the entire lifecycle, all through solid, out-of-the-box integration with
PeopleSoft Enterprise Campus Solutions," said Curtiss Barnes, vice president,
industry strategy, Oracle Higher Education.
- “Key to realizing the most value from CRM in higher
education is the ability to view and manage the entire relationship lifecycle as
an individual relationship progresses from first contact through alumni status.
Oracle understands this means a deep integration between the CRM solution and
the student system. PeopleSoft Enterprise CRM 9.1 for Higher Education
strengthens the value of Oracle’s enterprise CRM solution with even more higher
education-specific functionality made possible through integration with the
PeopleSoft student system. This product will significantly improve higher
education institutions’ abilities to manage the complex and fluid nature of
relationships with recruits, students, faculty, staff and alumni,” said Nicole
Engelbert, practice leader, technology industries, Ovum.
- "It can be challenging to provide academic support in a
large, decentralized campus with a burgeoning student population. We expect that
using PeopleSoft Enterprise CRM for Higher Education 9.1 will assist Ryerson
University to provide a virtual one-stop academic support solution that will
reduce the anxiety, frustration and stress levels of students. CRM also has the
potential to provide efficiency benefits to academic support staff in the
management of their responsibilities," said Ryerson University Associate
University Registrar, Ken Scullion.
- “Retention and time-to-graduation are critical
componentsat the University of Central Florida to successfully serve our student
population. It has always been a challenge to identify the early warning signs
of a student who might be having trouble. We are looking forward to the new
release ofPeopleSoft Enterprise CRM 9.1 for Higher Educationto provide us
immediate and accurate visibility into problem indicators, and to generate
appropriate communications and actions to reach out to the student and alert
advisors if in-person measures are required,” saidElizabeth Hale, director
enterprise application development, University of Central Florida Computer