NDS Appoints Surbhi Broadband as Reseller in India

  • NDS appoints Surbhi Broadband as an authorised reseller to deliver
    world-class, cost-effective solutions to small and medium-sized cable
    TV operators in India
  • Surbhi Broadband will promote and sell market-leading NDS VideoGuard
    conditional access systems, NDS MediaHighway set-top box
    software and NDS Electronic Programme Guides (EPG).
  • Surbhi Broadband to offer local expertise in hardware and software
    integration.

(BUSINESS WIRE) NDS,
the leading provider of technology solutions for digital pay-TV, today
announced that it has appointed Surbhi Broadband Pvt Ltd, India’s
leading cable TV equipment manufacturer and supplier, as an authorised
reseller for its pay-TV solutions in India, including the market-leading NDS
VideoGuard conditional access (CA) system.

The partnership will allow NDS and its customers to take advantage of
Surbhi’s in-depth understanding of the Indian cable and broadband
markets and its local expertise in hardware and software systems
integration. The two companies will work together to offer digital cable
TV solutions that are easy to implement and integrate, ensuring fast
time-to-market while minimising operational costs.

Surbhi will promote and sell NDS’ market leading VideoGuard CA, MediaHighway
set-top box software and Electronic
Programme Guides (EPG) in India. Surbhi will manage the headend
integration for customers and supply NDS smartcards.

Surbhi Broadband and NDS will work together to provide a one-stop shop
for cable operators planning to go digital. Indian operators will be
able to pay for NDS products and services in the local currency (INR)
instead of in US dollars, making their transactions simpler and more
cost effective.

NDS VideoGuard currently protects over 111 million digital devices
around the world. NDS MediaHighway set-top box software has been
deployed in over 128 million devices worldwide.

According to Mr. Piyush Mishra, General Manager – Sales, Surbhi
Broadband, “NDS is India’s leading digital pay-TV technology solutions
provider and with this partnership we aim to offer solutions that are
affordable, scalable and highly relevant to small and medium-sized cable
operators in India. We trust that our collaboration with NDS and the
availability of cost-effective solutions will help promote the growth of
the Indian digital cable TV market.”

Ms. Sue Taylor, Senior VP and General Manager NDS Asia Pacific said,
“With Surbhi Broadband and NDS, operators will get access to reliable,
market-leading hardware and software solutions for digital cable TV
platforms and services all under one roof. This will help our customers
as it means that digital TV deployment becomes easier and more
cost-effective.”

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