OKI Data Corporation Establishes Printer Sales Office in Australia

OKI Data Corporation,
which markets its products under the OKI Printing Solutions brand,
today announced that it has established a sales office by acquiring its
existing local dealer. Following on from this, the company plans to
enhance its presence in Australia and in turn, bolster its color page
printer share to 10% by fiscal year 2011.

In
2008, Australia’s business printer and MFP market (excluding ink-jet)
was the ninth largest in the world. 670,000 units were shipped during
the year which equates to 980 million USD.

Color
page printers and MFPs represent almost 30% of Australia’s business
printer and MFP market (excluding inkjet products). The market is
expected to grow by 5% annually and therefore represents a key focus
for company growth.

OKI Data Corporation has been conducting
business in Australia since 1982. Its products are well-known in the
medical, retail and transportation sector for their durability and
reliability and have gained a strong sales track record. The Australian
office will focus on delivering high-quality customer service and
after-sales care for its customers, developing stronger business
relationships and expanding its distribution channel.

Harushige Sugimoto, resident and hiefxecutive officer of OKI Data Corporation says: "we
are focused on building strong customer relationships. In the past, we
have worked through a dealer. The establishment of a new sales office
represents a great opportunity to increase our presence in this
important market. We will demonstrate OKI Data’s commitment to customer
care by continuing to provide excellent customer service and tailored
solutions for businesses.”

The company plans for further
expansion by enhancing its unique service offerings such as managed
print services as well as support programs, targeting not only existing
sectors but also corporate and government markets.

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