Luxury Classes Rapidly Adopted HD Radio Technology

iBiquity Digital Corporation, the developer of digital HD Radio Technology
for AM and FM audio and data broadcasting, today confirmed the rapid adoption of
HD Radio Technology as factory-installed standard equipment by the performance
luxury class. Leading the way to standardization of the technology are Audi,
BMW, Jaguar, Mercedes, Rolls-Royce and Volvo, representing more than 25 vehicle

"HD Radio Technology benefits are what the performance luxury class is all
about – an in-car experience that surpasses all expectations," said Bob Struble,
President and CEO of iBiquity Digital Corporation. "Audi, BMW, Jaguar, Mercedes,
Rolls-Royce and Volvo are innovation leaders, and we are delighted that HD Radio
Technology is integral to the advanced in-dash entertainment systems that
drivers demand today. HD Radio Technology is facilitating digital infotainment
in cars, delivering unique music, news, sports and talk via HD2/HD3 programming,
heightened sound quality and advanced data services."

HD Radio entertainment is redefining the vehicle interior. Dashboard
evolution is in high gear and the following luxury performance class brands are
meeting consumers’ personal electronics needs:

  • BMW announced today that HD Radio Technology is now a standard
    feature in the 2010 5 Series Gran Turismo sedan. This model joins a growing list
    of vehicle lines from BMW offering HD Radio Technology as standard, including
    the X5-, X6-, 1-, 3-, 6-, and 7-Series and Z4 Roadster.
  • The full Volvo 2010 lineup features HD Radio Technology as a standard
    feature, including the S40, V50, C30, C70, S80, V70, XC60, XC70, and XC90
  • Additionally, Mercedes-Benz is providing customers with the HD Radio
    Technology experience as standard in five models. The list includes the CL, CLS,
    G, S, and SLK.
  • Audi also plans HD Radio Technology as standard, with consideration
    for several 2011 model year vehicles, which will begin to arrive in dealerships
    in 2010.
  • Jaguar‘s future flagship luxury sport sedan – the 2010 Jaguar XJ –
    will offer standard HD Radio Technology. In addition to the XJ, the Jaguar XKR
    sports car and XFR sports sedan – the supercharged ultra-performance variants of
    the XK and XF lines – will also provide the digital technology as standard.
  • And most recently, Rolls-Royce announced that the 2010 Rolls-Royce
    model lineup will feature HD Radio Technology as standard.


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