‘Offerpal Shopping’ awards virtual currency for
purchases made at hundreds of brand-name retailers; currency can be used in
thousands of online games and social networks
Offerpal Media,
the leader in virtual currency payment alternatives, today announced "Offerpal
Shopping," a new way for consumers to earn virtual currency for use in their
favorite online games and social networks by shopping at brand-name retailers.
The new service enables consumers to receive virtual currency back for every
dollar they spend at hundreds of online retailers in categories including
clothing and accessories, electronics, entertainment, food, furniture, gifts,
services, software, sports, travel and more. Shoppers are typically reimbursed
the equivalent of 5 to 10% of their purchase in virtual currency, with many
reimbursements up to 30% or more.
"Our goal has always been to give consumers an alternative to paying for
virtual currency by letting them earn it instead–whether by filling out ad
offers, completing surveys, or now simply by shopping for the types of goods and
services they already use every day," said George Garrick, CEO of Offerpal
Media. "We are also proud to deliver a new way for game developers to monetize
their traffic and reward their most loyal users."
Offerpal Shopping is available as a tab within the Offerpal I-frame, which
can be found in more than 2,000 online games, social networks and virtual worlds
throughout the Web. Users can browse through the hundreds of available retailers
and make informed purchasing decisions based on important details provided by
Offerpal, including a description of the products, the amount of virtual
currency awarded, the minimum purchase requirements, and the length of time it
takes to receive the virtual currency–typically 1-2 days.
A small sampling of the retailers currently in the system includes:
Category Partner Virtual Currency Awarded Health & Beauty 24 Hour Fitness 5 - 10% Gifts Proflowers 10% Clothes Gap 4% Software McAfee 18% Sports Eastern Mountain Sports 7% Furniture CostPlus 5% Electronics Buy.com 3 - 8% Travel Priceline 2% Art/Music/Photo Snapfish 8% Department Store Macy's 4%
For developers of social gaming applications and web sites, Offerpal Shopping
increases revenues by introducing a new payment option and monetizing users who
are not likely to purchase virtual currency directly. It can be turned on or off
as a tab within the main I-frame, and will also be available as a standalone
I-frame for developers interested in a separate integration. Early tests of
Offerpal Shopping demonstrated a clear lift in both incremental revenue and
payment conversions for the company’s publishing partners.
Retailers interested in promoting their products through Offerpal Shopping
can contact info@offerpal.com.
