Yahoo! Extends Facebook Integration to Bring Together Social Experiences From Across the Web

Continuing its commitment to be the center of people’s online lives,
Yahoo! Inc. today announced further integration with
Facebook that unites social experiences from across the Web to provide
a place for consumers to enjoy meaningful content and stay in touch
with the people they care about most.

“With this integration, we
are opening the door for two of the Internet’s largest online
communities to make it easier for people to stay connected,” said Jim
Stoneham, vice president of Communities for Yahoo!. “It also enables us
to further the Yahoo! Open Strategy, which is aimed at making
experiences dramatically more open, social and personally relevant for
the more than 500 million people that visit Yahoo! each month.”

Yahoo!’s
Facebook Connect integration will give consumers richer experiences on
Yahoo!, including in Yahoo! Mail and on properties like Yahoo! News,
Yahoo! Sports, and Yahoo! Finance. It will enable them to connect with
Facebook friends on Yahoo!, view a feed of their friends’ related
activity on Yahoo!, and share content—such as photos from Flickr or
comments on news stories—with all of their friends on Facebook. The
content that consumers share with Facebook friends will then create a
loop that drives visitors back to Yahoo!.

This partnership
extends the current Facebook integration on Yahoo! which enables
Facebook users to access their stream and update their status from the
Yahoo! homepage, provides “Share on Facebook” options across the Yahoo!
network, and allows Facebook to access Yahoo! Contacts. People using
both Yahoo! and Facebook will soon be able to share updates across both
networks, creating a richer and more relevant social experience by
connecting the broad range of Yahoo! content and services with their
friends on Facebook.

“As one of the largest sites on the Web,
Yahoo! is an ideal partner to integrate with Facebook Connect, enabling
users to share meaningful content with their friends on Facebook from
Yahoo’s wide range of category-leading properties,” said Ethan Beard,
director of Facebook Developer Network.

The integration is expected to begin in the first half of 2010.

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