Yahoo Readies Ads for RSS

Yahoo Inc. wants to join the advertising market for XML syndication feeds, a top company executive said here on Wednesday, raising the prospect for a greater adoption of sponsored links within news feeds.

During a question-and-answer session at the Web 2.0 conference, Yahoo chief operating officer Dan Rosensweig said the company plans to offer advertising for the RSS (Really Simple Syndication) feeds that are growing in popularity among Webloggers, news sites and other Web publishers.Rosensweig disclosed the RSS ad plans after being asked whether Yahoo’s Overture Services division is working to extend its sponsored links to news feeds.

News source: eWeek

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