Uninor services launched in India

Uninor services were launched simultaneously in the circles Tamil
Nadu, Kerala, Karnataka, Andhra Pradesh, Uttar Pradesh East, Uttar
Pradesh West and Bihar (including Jharkhand), making it the widest
coverage any operator has launched within India. The launch of Uninor
services happens eight months after Telenor Group finalized the
transaction with Unitech Group and made the first investment into
Uninor on 20 March.

“It has been highly satisfying to witness
today’s launch of Uninor services across India. By providing quality
mobile services, I strongly believe that Uninor will bring about a
significant and positive impact in the daily lives of its customers in
India”, said Jon Fredrik Baksaas, CEO and President of the Telenor
Group. “Establishing a mobile operation of this scale in record time is
truly an impressive achievement. I am confident that Uninor will keep
the same high momentum going forward to become a preferred provider of
mobile services to the Indian population and a significant mobile
operator in the Indian market. The Telenor Group is committed to this
operation, and will back Uninor with our capabilities and vast
experience from other markets to support a successful entry in India”

“With
launch in seven circles and roaming agreements in place for the rest,
we have started our service in India on day one as a pan-Indian
national operator. This is a proud achievement of a committed and
talented team. While our launch today is indeed a milestone in a longer
journey to become a significant operator in India, we are delighted to
have made such a strong start,” said Stein-Erik Vellan, Managing
Director of Uninor.

A model for future telecommunication operations

Uninor
has established an organizational model, utilizing the unique extend of
infrastructure sharing and large degree of outsourcing services
available in India. With extensive use of outsourcing, Uninor has
created a fast, flexible and efficient model for future growth.

“The
Indian organizational model represents a new and innovative approach to
setting up a light and cost-efficient telecom operation”, said Mr. Jon
Fredrik Baksaas. “I believe that Uninor’s organizational approach will
make them faster and more agile than a traditional mobile operator”.

India,
with its population of 1.2 billion people, represents a market with
high degree of diversity between the different regions. To cater for
different needs, Uninor has established a decentralised and empowered
organization with 11 regional hub offices to get closer to their
customers. In less than 1 year, Uninor has recruited more than 1800
employees that now are trained, prepared and inspired to meet the
Indian customers demand.  

“Uninor aims to provide the young
ambitious Indian customers with services that help them in their daily
life, and support them in fulfilling their ambitions”, said Stein Erik
Vellan. “Our regional offices allow us to listen to our customers’
needs, and respond and act differently in each region based on our
local presence and knowledge.”

The Uninor launch also represents
the largest ever distribution at launch by any operator in India. From
the start, Uninor will be retailed at over 210,000 points of sale
through close to 1000 exclusive distributors in the seven circles.
Uninor services will also be available in 17 exclusive company owned
shops and 50 exclusive franchisee shops. 

“Ab mera number hai”

Uninor
will leverage from Telenor Group’s established marketing and design
framework. As in several other markets where the Telenor Group is
present, the brand follows Telenor’s brand strategy, combining the
global position of the Telenor Group with a distinct local identity.
Uninor’s tagline is “Ab mera number hai” or “My time is now”, set to
target the young and ambitious individuals.

Celebrating the launch in the streets across India

The
day following the launch Uninor will make a big impact in the streets
across India, when close to 30 000 persons join the “blue wave”- parade
to celebrate that Uninor services are available to the Indian people.

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