Sharp Imaging and Information Company of America (SIICA), a division
of Sharp Electronics Corporation, announced that it has received
the 2009 "Line of the Year" Award from Buyers Laboratory, Inc. (BLI),
the leading global provider of information and testing services to the
digital imaging industry. BLI’s "Line of the Year" is awarded once a
year to the vendor whose product line is determined to be the best
overall based on its cumulative test results in BLI’s rigorous
two-month laboratory evaluation. Among the many factors considered are
reliability, image quality, productivity, ease of use, scanning, a host
of connectivity attributes and overall value. Also considered is the
breadth of each vendor’s line.

"We are honored to once again receive this award. We believe it to
be the result of our continued focus on where the market is heading,
not just where it is today," said Mike Marusic, vice president of
marketing and service, Sharp Imaging and Information Company of
America. "In doing so we work closely with end users to understand
their needs and where their business is moving, and then design
products that will help them work more efficiently and ultimately
improve their bottom line. The result is our award winning line of MFPs
– from A4 to production class – that are customizable, easy to operate,
secure and reliable."

Last year Sharp became the first of the traditional copier vendors
to launch workgroup-level A4/letter MFPs that, like copiers, feature
separate drums, developer and toner. These are the BLI highly
recommended MX-B401 and MX-C401 / DX-C401, along with the MX-C311 / DX-C311, which received a BLI "Pick" Award earlier this year.

This award acknowledges that Sharp offers A4 products that meet the
differing service requirements of various customers alongside A3 models
that offer a host of innovative features, including the industry-first
standard retractable QWERTY keyboard and the third generation of Sharp
OSA technology®.

In total this year Sharp’s A3 MFPs have earned eight "Picks," covering
the entire spectrum of color and monochrome. Sharps current A3 product
line offers a total of 17 "Pick of the Year Award" winners, more than
any other copier vendor. "Pick" awards recognize the outstanding
combination of high reliability and above average ratings for all
aspects of connectivity, including feedback to workstations,
administrative utilities, and print drivers. Sharp products also score
very well for ease-of-use, with a high-resolution color touch-screen
display that is customizable to allow commonly used features to be
placed on the main screen for each function.

"While all of the dynamics driving change may not be clear, what is
clear is that dealers must expand their business model beyond focusing
exclusively on selling higher-priced ledge/A3 hardware," said BLI
Managing Editor Daria Hoffman. "With A4 MFPs that are just as robust as
traditional A3 MFPs in this important segment, Sharp has a leg up on
its competitors."

The "Line of the Year" Award also recognizes the exceptional
scanning capabilities of Sharp A3 devices, including the ImageSEND™
function; Sharpdesk®,
"a favorite among BLI technicians;" and dual-head scanning, which leads
to less wear and tear, less chance for misfeeds and quicker scan
speeds. BLI goes on to mention that Sharp devices "set the benchmark
for programming LDAP destinations."



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