Alfa, Alcatel-Lucent and RIM launch the BlackBerry solution in Lebanon

Alfa, the Lebanese mobile operator managed since February 1, 2009 by Orascom Telecom, Alcatel-Lucent and Research In Motion (RIM) today announced the introduction of the BlackBerry solution for Alfa customers.Alfa will offer customers various BlackBerry smartphones: the BlackBerry Bold 9000 smartphone and the BlackBerry Curve 8900 smartphone; along with unlimited1 MB for BlackBerry Service local usage.

Moreover, Alfa will be offering one month’s free subscription with BlackBerry Internet Service to the first buyers of any BlackBerry smartphone fromall Alfa premises.Alfa customers will now be able to enjoy the productivity benefits of using BlackBerry smartphones to stay connected to people and information on the go. Users will benefit from enhanced communications, with easy, wireless access to email, phone, calendar, web, multimedia and a range of other business and leisure applications.

“Alfa has already seen great interest in the BlackBerry solution from a range of companies and professionals, and we are pleased to be working with RIM and Alcatel-Lucent to deliver the service to our subscribers. Our joint efforts have focused on the proper integration of the BlackBerry Solution with our mobile network in order to provide customers with an exceptional experience,” said Mr. Samer Salameh, CEO of Alfa.

Based on its distribution agreement with RIM, Alcatel-Lucent leveraged its strong local presence in the region to provide Alfa with end-to-end implementation, launch, delivery and support services for the BlackBerry solution in the Lebanese market. With Alcatel-Lucent’s assistance in managing delivery of the solution, technology integration and deployment, Alfa is able to focus on the delivery of customer facing services in order to quickly meet market demand.

Vincenzo Nesci, Head of MEA business for Alcatel-Lucent said: “This project strengthens Alcatel-Lucent’s position as a global provider of communications. With this offering, Alfa will expand its business opportunities and enable its customers to benefit from the high flexibility offered by the BlackBerry solution, allowing them to stay connected anytime, anywhere.”

Mark Guibert, Vice President Corporate Marketing, RIM also said: “We are pleased to work with Alcatel-Lucent and Alfa to introduce the BlackBerry solution to Alfa’s customers in Lebanon. BlackBerry smartphones are a popular choice with both professionals and consumers around the world who want to stay connected to people and information while on the move.” At launch, Alfa will offer its customers the BlackBerry Bold smartphone and the BlackBerry Curve 8900 smartphone.

The BlackBerry Bold smartphone is a communications and multimedia powerhouse. It is the first BlackBerry smartphone to support tri-band HSDPA high-speed networks around the world and comes with integrated GPS and Wi-Fi (802.11 a/b/g). It features a lustrous black exterior, satin chrome finished frame and stylish leatherette back plate as well as a stunning display, sophisticated user interface and newly designed full-QWERTY keyboard.

The BlackBerry Curve 8900 smartphone packs a wide range of advanced communications and multimedia capabilities into a sleek and light full-QWERTY design. In addition to being an exceptional phone that offers access to email, messaging, organizer, web browser and multimedia applications, the new BlackBerry Curve 8900 smartphone features built-in Wi-Fi (802.11 b/g), GPS for location-based applications, Bluetooth 2.0, a next generation processor (512MHz) and a dazzling hi-resolution display.




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