MobileOne’s MMS powered by Acision’s MMSC

Acision MMSC prepares MobileOne for increased multimedia traffic and marketing campaigns.

the world’s leading messaging company, today announced that MobileOne
(M1), a leading mobile communications provider in Singapore, has
deployed the Acision Multimedia Messaging Service Centre (MMSC) to
support ongoing growth in MMS traffic.  In the last year, MMS traffic
volumes have increased by 14.4 per cent in Singapore, and reached more
than 10 million multimedia messages in 2008.

Acision’s proven MMSC architecture provides M1 with the capacity to
process high volume MMS traffic and efficiently manage that traffic
during peak periods. M1 now has a multimedia channel that enables
person-to-person, premium content and application-to-person messaging,
all of which are needed to support mobile marketing activities as well
as enable uploads to social network and user generated content sites
such as Facebook and YouTube.

M1 can also create, manage and deliver multimedia-based marketing
campaigns using the Acision Rich Media Broadcaster. MMS is a perfect
channel for marketing due to the rich user experience it delivers as
audio, pictures, video, and long text (over 160 characters) can be
delivered in one message.

P Subramanium, Chief Marketing Officer of M1, said: “The new MMSC
will greatly enhance the capability and sophistication of M1’s
multimedia message delivery service for both the enterprise and
consumer segments. It will give us the capacity to handle future demand
for this service and help drive growth in non-voice revenue. In
particular, we will now be able to offer the full multimedia effects of
visuals and sound in our location-based advertising and
application-based services to our clients in the retail and other
commercial sectors. They will benefit from more impactful and efficient
messages to their target audiences and enjoy greater success with their
customer communication campaigns.”

Mark Williams, Senior Vice President & General Manager of
Acision in Asia Pacific, commented: “MMS may have had a slow start in
life, but with the proliferation of MMS capable handsets and the
adoption of 3G services, we are now seeing ongoing growth year-on-year.
This increasing popularity, aided by services such as mobile blogging,
Facebook and application-to-person messaging for mobile marketing and
advertising, means there is still strong growth ahead. It is therefore
critical for M1 to exploit sticky market trends like mobile social
networking and advertising to drive usage of MMS and secure greater


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