BlackBerry App World Launches in Australia & New Zealand

Research In Motion (RIM) announced
that BlackBerry App World is now available to BlackBerry® smartphone
customers in Australia and New Zealand, bringing together a broad mix
of free mobile applications.

Customers can now download BlackBerry App World directly to their smartphone by visiting www.blackberry.com/appworld
or mobile.blackberry.com. BlackBerry App World can be conveniently
accessed over both Wi-Fi® and mobile phone networks in Australia and
New Zealand and it automatically presents customers with the relevant
catalog of applications available for their specific BlackBerry
smartphone model.

“BlackBerry App World makes it very easy for our customers to
discover and download a wide variety of applications for their
BlackBerry smartphone,” said Adele Beachley, Managing Director,
Australia and New Zealand, Research In Motion. “BlackBerry App World
provides a fantastic new resource and enhanced experience for customers
and an equally exciting business opportunity for RIM’s partners.”

Key Current Features:

  • Front Page Carousel – BlackBerry App World showcases
    several applications on its front page carousel, making it easy for
    users to browse through a select number of featured applications.
    Featured applications will vary from time to time, helping users
    discover new applications for practically every aspect of life.
  • Top Downloads – The “Top Downloads” area on BlackBerry App World lists applications that are the most downloaded.
  • Categories
    – BlackBerry App World features a variety of application categories,
    including entertainment, IM and social networking, news, weather,
    productivity and more.
  • Search/Filter – BlackBerry App World includes a keyword search with filtering capabilities.
  • Reviews
    – Applications on BlackBerry App World can be reviewed by users and
    those reviews are reflected in star ratings. Users can easily access
    and read reviews, see screenshots and read a description of each
    application before they download it.
  • Recommend –
    BlackBerry App World users can recommend applications to other people
    through email, PIN, SMS message or BlackBerry® Messenger.
  • Application
    Storage – BlackBerry App World includes a folder called My World, which
    keeps track of applications the user has downloaded. It is a personal
    storage space that allows users to uninstall and re-install
    applications.
  • Application Archiving: users can archive
    applications to a microSD card or built-in storage memory on their
    BlackBerry smartphone.
  • Update Notifications: Users are notified of updates to applications they’ve downloaded on BlackBerry App World.

Popular BlackBerry App World applications available in Australia and New Zealand include:
BlackBerry® Messenger; Bloomberg Mobile; Daily Horoscope;
Dictionary.com – Dictionary and Thesaurus; Facebook® for BlackBerry
Smartphones; Flickr® for BlackBerry Smartphones; ipass; Mippin;
MySpace; Navita Translator; Nobex Radio Companion; ProOnGo Express; The
Weather Channel; Tune Wiki; UberTwitter; Viigo; Vlingo; WorldMate Live:
Travel Like a Pro; and World News.

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