Sony Ericsson Introduces ‘Get on the Train to Fame’ a Mobile Content Submission Challenge for Developers in India

Sony Ericsson Developer World (SEDW), a global support program and
web portal powered by Sony Ericsson has announced today the launch of
its ‘Get on the Train to Fame’ contest exclusively
designed to foster the growth of professional developers across India.
Through this contest, the developers get a chance to feature on the
Sony Ericsson go-to-market channels – PlayNow™ and Fun & Downloads
that are available to consumers in upto 70 countries. In addition to
this, the best prospective application every week could win a Satio
(Idou), a high-end Symbian smart phone by Sony Ericsson. The contest
also offers developers a chance to receive 70% of revenue from the
sales of their content. Entries can be submitted at

The aim of ‘Get on to the Train to Fame’
is to encourage and reward developers to submit innovative content for
multiple platforms like Java, Symbian, Windows and Android, which are
the backbone of new age mobile phones. The best prospective application
or game will be announced every week, providing unmatched opportunity
to Indian developers to showcase their competence on the international

Encouraging the mobile content developers in the country to participate, Natasha Dutta, Manager- Marketing & Communications, Sony Ericsson Developer World, commented, "Get on to the Train to Fame
is an excellent opportunity for mobile application or game developers
looking to make a name in the mobile industry. This contest is open for
content developers who have a creative eye for innovation and ideas
that go beyond a common man’s imagination, or maybe who know how to
bring life to a mobile phone through addictive content and games."

Ericsson brings to its users a robust range of applications and games
through its application store, PlayNow™. The categories under which
applications and games can be developed are: For Applications –
Communication, Entertainment, Education, Health & Lifestyle,
Languages, Location Services, Music, Productivity, Sport, Web
Applications, Email, Messaging, Security, Travel, Others For Games
– Nostalgia, Adventure, Entertainment, Fun & Lifestyle, Motion
Games, Multi player, Racing, Sport, Strategy, 3D, Action, Boardgames
& Cards, movie & TV, Music, Puzzle, Simulation, Classics, Others

Content can further be submitted on the following platforms:

¨ Java ME (Sony Ericsson JP-6 and above; Symbian SJP 5.0.0)

¨ Symbian^1 (S60 5th Edition) native

¨ Windows Mobile®

  • XPERIA™ Panels, including native, Flash, Java and HTML Panels created using new Panelizer tools
  • Windows Mobile native applications.

For those who would like to convert their content to Panel format, it is recommended that they use the simple Panelizer tools.

Sony Ericsson will review each application on the following criteria:

¨ Compliance with Sony Ericsson Content Policy & Guidelines

¨ Compliance with Verisign and Thwate testing protocols

¨ Assessment of application quality

¨ Review of the supplied materials

Relevance to the portfolio of content. For example, a clever new idea
or interesting niche application is more relevant than an application
that is very similar to something already available on PlayNow™.

best applications selected will get a chance to be placed on Sony
Ericsson Channels to market and be made available to consumers across
70 countries on Sony Ericsson’s PlayNow™ and Fun & Downloads.


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