GameMill and Activision Announce “Zhu Zhu Pets” for Nintendo DS

Activision Publishing and GameMill Publishing, Inc. announced today an agreement
with Cepia, LLC to develop and publish video games based on the smash hit Zhu
Zhu Pets™. The first Zhu Zhu Pets game will be released on the Nintendo DS in
the spring of 2010.

“Zhu Zhu Pets success in 2009 speaks for itself and we’re
confident it will be even bigger in 2010,” said David Oxford at Activision
Publishing. Gary Miller, President, GameMill Publishing, stated, “It is our goal
to expand this proven franchise in a way that fans of the wildly popular hamster
toy line and video gamers alike will embrace and love to play.”

A genuine craze in the toy aisle, Zhu Zhu Pets was recently
nominated for two top industry awards including: “Girl Toy of the Year” and
“Innovative Toy of the Year.” It is expected to be one of the top selling toys
of the 2009 holiday season.

“Ever since Zhu Zhu Pets exploded in popularity, launching a
video game has felt like a natural fit in product evolution,” said Natalie
Hornsby, Director of Marketing Strategies and Brand Development, Cepia, LLC. “We
share our fans’ excitement in bringing Zhu Zhu Pets to the video game space, and
think this will help us reach more kids to engage in the Zhu Zhu Pets

The video games will be created and marketed by Activision and
GameMill in close collaboration with toy maker Cepia, LLC. The Zhu Zhu Pets
video game for Nintendo DS is in development now with Black Lantern Studios,
Inc., who is bringing forward the brand DNA elements that have made Zhu Zhu
Pets a worldwide phenomenon – arcade action as well as care and nurturing of
beloved hamsters!


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