LinkedIn to Connect India’s Professionals

(Business Wire) LinkedIn, the world’s largest
professional network with more than 55 million members globally and 3.4
million in India, today outlined its plans to connect India’s
professionals. The company has set up its initial offices in Mumbai at
the Bandra Kurla Complex.

“We are focused on connecting all of India’s professionals to help them be more successful and productive,” said Hari V. Krishnan,
country manager of LinkedIn India. “By establishing a team here, we can
drive brand awareness in India through strategic partnerships with
media organizations and other distribution channels. Our marketing
efforts will focus on education campaigns to drive user engagement with
our collaboration, communications and business intelligence tools as
well as adoption of our open platform by third party developers.”

To assist in driving these market development efforts, Nayan Patel
has taken the role of director of operations at LinkedIn India. Until
recently, Patel served as director of strategic partnerships for
LinkedIn in Mountain View, Calif. He brings more than 15 years industry
experience including positions with IBM, Yahoo! and Google, both in
India and the U.S.

To better engage with professionals in India, LinkedIn has also
announced a co-marketing agreement with Network18 that initially
includes integration of business and finance content from Moneycontrol
on LinkedIn and community-generated content from LinkedIn on CNBC-TV18.
The agreement is the first media partnership announced by LinkedIn in
India and is a part of the company’s strategy to growing brand
awareness among professionals in the country.

“We are excited to be working with Network18 and look forward to
unveiling the results of our first joint poll later this week,” said
Krishnan. “We believe that driving the conversation around the issues
important to the Indian professional workforce is critical to
maintaining its continued growth in the global economy.”


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