STMicroelectronics new System-on-Chip for Integrated Broadcast and Internet Digital TVs

STMicroelectronics, one of the world’s largest
semiconductor companies and a leader in chips for set-top boxes and
digital TVs, today announced the launch of a new generation of
high-performance, full high-definition (FHD) H.264/MPEG System-on-Chip
(SoC) ICs for the worldwide flat-panel digital TV (DTV) market.
Next-generation TVs powered by the new SoCs will enable compelling
services and new business models for premium content, and deliver a
rich and intuitive user experience.


The FLI7510
is the first member of the new family (codenamed ‘Freeman’) of
performance- and software-scalable SoCs, addressing mainstream and
high-end segments of the DTV market. Additionally, the FLI7510 is
designed to meet the increasingly stringent system-energy consumption
standards for ‘green’ consumer electronics equipment.

Addressing both the digital broadcast and
fast-emerging broadband-Internet TV markets, the FLI7510 SoC is the
culmination of the integration of world-class technologies from ST’s
industry-leading set-top-box chips and the Emmy Award winning Faroudja™
video processing technologies from Genesis Microchip, which ST acquired
in 2008.

“The introduction of this next-generation
SoC is a major milestone that further bolsters ST’s leadership in
digital lifestyle solutions,” said Luigi Mantellassi, General Manager
of ST’s TV and Monitor Division. “The FLI7510 builds upon an
industry-leading scalable architecture that has been deployed in many
consumer electronics products. The chip powerfully supports a common
global chassis approach to TV design and enables a new class of TV
products offering exciting new user-interface capabilities. Together
with additional members of the ‘Freeman’ family, which will be
introduced in 2010, the FLI7510 sets a new market reference in terms of
system, audio, video and graphics performance for Internet TV

Compatible with digital terrestrial TV
standards worldwide, the FLI7510 comprises an extensive portfolio of
industry-leading capabilities including:

  1. Flexible and powerful decoder, providing support for all major video content formats;
  2. World-class Faroudja-optimized video and audio processing;
  3. Internet TV ready environment including fully dedicated application processor and advanced graphics capabilities;
  4. Content protection via secure processor supporting major standards;
  5. Field-proven, high-level API (application programming interface) for accelerated time-to-market for TV OEMs.

Availability and Pricing
The FLI7510 SoC is now sampling to qualified customers. Pricing is
available upon request. The FLI7510 will be demonstrated at ST’s
private demo suite for customers at CES 2010 in Las Vegas.


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