What has been watched and searched for on YouTube in 2009

This year has been the biggest yet for online video, and for the first time
we're sharing official Most Watched lists and some of the fastest-rising
search terms on YouTube. Some moments were big (President Obama's inauguration),
some small (a Minnesota wedding party erupts into dance), some expected ("New
Moon"), some surprising (Susan Boyle) — but all of them inspired, entertained
and connected millions of people around the world via YouTube.

For these
lists, we looked at view counts of YouTube's most popular videos (in some
instances we aggregated views across multiple versions of the same

Most Watched YouTube videos (Global) :

1. Susan Boyle - Britain's Got
Talent (120+ million views)
2. David After Dentist (37+
million views)
3. JK
Wedding Entrance Dance (33+ million views)
4. New Moon Movie Trailer
(31+ million views)
5. Evian Roller Babies (27+
million views)

Most Watched music videos on YouTube

1. Pitbull - I Know You Want
Me (82+ million views)
2. Miley Cyrus - The Climb
(64+ million views)
3. Miley Cyrus - Party In The
U.S.A. (54+ million views)
4. The Lonely Island - I'm On A
Boat (48+ million views)
5. Keri Hilson - Knock You
Down (35+ million views)

Then, to determine the fastest rising search
terms for each month, we examined the billions of queries that people searched
for on YouTube (through December 15):

Fastest Rising YouTube search
terms by month (Global)

January: inauguration
February: christian
March: the climb
April: susan boyle
May: pacquiao vs
June: michael jackson thriller
July: michael jackson
usain bolt
September: kanye west
October: paranormal activity
bad romance
December: tiger woods

Fastest Rising YouTube search
terms by month (U.S.)

January: obama inauguration
February: on a
March: watchmen
April: susan boyle
May: pacquiao
June: michael
jackson thriller
July: wedding
August: send it on
September: kanye
October: paranormal activity
November: adam lambert
tiger woods

There are a lot of interesting nuggets in here. The fastest
rising U.S. search term in July was [wedding], clearly related to JK Wedding
Entrance Dance, the third Most Watched YouTube video of the year. And while
[michael jackson] was Google's
fastest rising search term in 2009, [michael jackson thriller] was the faster
rising search on YouTube. Movie trailers ("New Moon," "Watchmen," "Paranormal
Activity") and inspirational moments (Susan Boyle, Usain Bolt) were popular, as
were sensational celebrity scandals (Christian Bale, Kanye West, and most
recently, Tiger Woods).

We hope to expand these lists in the future, so
if there are any "Most Watched" categories you'd like to see in 2010, let us
know by leaving a comment on the YouTube Blog.


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