PlayStation Home: where users and developers meet

For Immediate Release

  • As three new, interactive game spaces open in PlayStation Home,
    its status as the meeting place of choice for users and developers
    becomes ever more apparent
  • More than 10 million Home users is the evidence of the success.

City, Date: Sony Computer Entertainment Europe (SCEE) has opened the
doors to two stunning new spaces in PlayStation Home for Uncharted 2:
Among Thieves and Ratchet and Clank A Crack in Time, with a
MotorStorm space set to arrive soon. Each space has its own distinct
feel offering an interactive area where all of the 10 million users can
get a taste for the title, hang out with other fans, enjoy fascinating
mini-games and watch the latest game footage.

For developers, it’s a chance to showcase their products and
creativity to their core audience; the MotorStorm space, for example,
is decked-out as a garage-come-industrial warehouse, complete with DJ
area, dancefloors and chill-out zones, while offering new merchandise
and quest rewards. Game spaces become hubs of interaction between
gamers and developers– a meeting place to share experiences, fun and
information that benefits the gaming community as a whole.

“PlayStation Home is fast becoming the meeting place of choice
between users and developers,” said Dan Hill, European Home Business
Manager at SCEE.“Every new game space enhances the overall experience
for consumers, offering more variety, more choice and more enjoyment
from a PlayStation Home session. The more game spaces there are, the
better it gets, and the number of spaces keeps on growing. For
developers, there’s no better way of driving interest in their titles
than giving fans a hands-on, interactive experience based around the
game itself. A game space in PlayStation Home ought to be a core
element of every studio’s marketing strategy for new titles.”

The new spaces join a growing club of titles with their own
PlayStation Home areas, each of them very different. The Resistance 2
space is a destroyed Chicago railway station, while SingStar has a
virtual nightclub called the SingStar Rooms, which hosted a
question-answer session with Dizzee Rascal earlier this year, with
Dizzee appearing in avatar form to meet and greet his fans. It’s not
just games companies that are involved with PlayStation Home either:
fashion leader Diesel, energy drink makers Red Bull and
furniture-makers Ligne Roset are all on board.

European Product Marketing Director Mark Hardy explains:“As we
continue to develop integrated marketing campaigns, we are increasingly
driven by the flexibility and level of engagement offered by our online
channels. From PlayStation Blog to the SingStar community to the
enormous creative potential of PlayStation Home, we are now having a
proper, two way dialogue with our customers and at the same time giving
them the opportunity to sample and shape the way we create our
products.”

It’s all happening in PlayStation Home, the ever-expanding,
open-ended online realm for PlayStation®3 users where the possibilities
are endless. Find out more at www.eu.playstation.com.

ENDS

For more information, please contact your local PR manager.

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