Hitachi Data Systems announced Top 10 Storage Investment Priorities for 2010

Hitachi Data Systems Corporation, a wholly owned subsidiary of
Hitachi, Ltd. (NYSE: HIT) and the only provider of Services Oriented
Storage Solutions, today announced the top storage investment
priorities for IT professionals in 2010.

"Data centre
virtualization, cloud storage and data security continue to be top
priorities in India as companies seek to drive competitive advantage.
At Hitachi Data Systems, we believe that our role is to help our
customers build cost-effective and sustainable storage solutions that
help them build the business now, yet scale up and out to meet future
challenges," said Vivekanand Venugopal, Vice President and General Manager, India, Hitachi Data Systems.

Storage Investment Priorities in 2010

  • Data Center Virtualization:
    Virtualization is a critical enabler of the dynamic data center of
    tomorrow. In 2009, we saw a trend towards lower cost modular storage
    that scaled out, through switch technologies like Ethernet or RapidIO.
    The shortcoming of scale-out modular storage is the inability to scale
    up. In 2010, we expect to see demand for storage systems that both have
    the ability to scale-up as well as scale-out depending on performance
    and capacity requirements. This will help companies meet the increasing
    demands of faster networks, processors, and virtual operating systems
    such as VMware and Hyper V.
  • Cloud Storage:
    Cloud computing is often used as a metaphor for the Internet. Cloud
    storage serves to mask the complexity of IT infrastructure and enables
    access to storage capacity as "a pay as you grow" service. The cloud
    will continue to grow in awareness into 2010 with a continued focus by
    private cloud builders and public cloud service providers on
    elasticity, reliability, multi-tenancy and security. We expect an
    increasing adoption of cloud storage as advancements are made on key
    capabilities such as security, multi-tenancy, and payment models.
  • Security:
    IT managers must strike a balance between mitigating security risks and
    delivering the best infrastructures in terms of throughput,
    availability, scalability, cost and complexity. Each organization must
    make its own trade-off decisions based on its unique situation and the
    importance of its data. In 2010, IT managers planning storage
    investments or use of third party services will need to take into
    account key priorities like data confidentiality, privacy,
    sanitization/eradication and security.
  • Automated Tiered Storage:
    Many IT organizations are moving towards tiered storage management
    automation that is policy-based to achieve economic efficiency while
    maintaining service level objectives for the business. Combining
    automated tiered storage management with storage virtualization and
    dynamic, thin provisioning will provide the greatest reduction in
    capital and operational costs.
  • Greater Adoption of Dynamic (thin) Provisioning:
    The single greatest tool for reducing operational costs is dynamic
    (thin) provisioning. Thin provisioning can: eliminate the waste of
    allocated unused space; reduce the cost of moving and copying fat
    volumes by eliminating unused space; reclaim up to 40% or more capacity
    from existing fat volumes; reduce the provisioning of storage from
    hours to minutes; facilitate wide striping to increase performance by
    spreading the I/O across more disk spindles. Given all of these
    advantages, we expect dynamic (thin) provisioning technology to be a
    top investment priority for customers.
  • Sustainable IT:
    2010 will see greater rationalization of green IT projects. IT managers
    face internal competition for limited investment available, and will
    find that green IT projects are gaining more support from corporate
    programs. There will also be a new role within IT organizations – the
    Sustainable IT manager – responsible for identifying and managing Green
    IT programs.
  • Continued Growth for Content Archive Platforms:
    IDC estimates that content data will be the fastest growth area of data
    with a compounded annual growth rate of 121%. Since this is the fastest
    growing type of data, a content platform must be able to scale to tens
    of Petabytes and be able to support multiple data formats, and we
    expect to see growing demand for Content Archive Platforms that meet
    these requirements.
  • Managed Services:
    In today’s IT organizations, provisioning for new apps or SAN
    performance reporting are now being managed through remote managed
    services. As this demand grows, expect new service offerings to be
    adopted as an efficient and cost effective alternative for fully
    managed, 24/7 real time storage expertise where resource skill sets gap
    or head count constraints exist. Utilizing services also eliminates the
    need to pull experienced staff away from revenue generating projects
    for critical, yet administrative tasks.
  • Improved Performance with Flash-based Drives or Solid State Drives (SSD):
    While flash-based drives are considered cost-prohibitive compared to
    traditional hard disk drives, they do offer advantages in performance –
    specifically very low latency and very fast I/Os[i][i][i] — and have
    the added advantage of superior energy efficiency. We expect to see
    more flash-based technologies integrated into solutions portfolios as
    customer awareness and potential demand grows, but adopters should look
    for the added security of data encryption capabilities at the SSD drive
    level before moving forward.
  • Ethernet Convergence in the Data Center (FCOE[ii][ii][ii]/DCIB[iii][iii][iii]):
    We expect to see adoption on the storage side of the switch pick up as
    additional industry standards are formed to enable multi-pathing and
    network decongestion. There is also a huge investment in Fibre Chanel
    (FC) infrastructure which will be transitioning to 8 Gbps
    [iv][iv][iv]FC. Since transition to 8 Gbps FC is less disruptive than
    the transition to 10 Gbps FCoE, we expect the adoption of FCoE for
    storage may take longer.

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