Sites that have excessive wear of optimization techniques to search engines will be penalized by Google.
Last year, Google had in its sights farms content. A hunt conducted via the Panda algorithm to increase the relevance of the results posted by the engine. Content aggregators but also price comparison mainly because the cost of deploying Panda. More recently, these are the sites displaying too many ads on top of a waterline that have suffered the wrath of Google via a lower referencing. Now these are the sites abusing techniques optimisatio n for search engines (SEO, Search Engine Optimization) that are in the firing line. Webspam Team leader at Google, Matt Cutts has hinted at the festival SXSW in the coming weeks or months, sites that use excessive SEO techniques will be penalized. And so a downgrade on the pages of the search engine used most in the world. Matt Cutts has mentioned sites with pages that are flooded with keywords , share too many links to increase their page rank. Such sites are contrasted sites that leverage their content for a good SEO. This announcement comes shortly after reporting for The Wall Street Journal on the integration of semantic search in Google.