Antec Inc., the global leader in high-performance computer components and accessories for the gaming, PC upgrade and Do-It-Yourself markets, has further consolidated its channel base in India by successfully concluding a Reseller Certification Program across Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and Pondicherry.These resellers have been selected across various cities like Bangalore, Chennai, Coimbatore, Madurai, Pondicherry, Trivandrum, Cochin and Hyderabad.The certification activity was carried out across South India over a period of 4 months. According to company sources, the key criteria for existing Antec partners to qualify for this certification were to have an engaging presence among the key target audiences like gamers, system integrators, PC tech enthusiasts and DIY customers in the PC component industry apart from the sales potential and product knowledge. A significant hold within the corporate verticals was also considered while selection of partners for exercise.
Kevan Li, Regional Head, Sales and Operations, Antec (India) commented “The key purpose of this exercise is to empower our partners to work closely with us to achieve mutually beneficial business goals. We believe in establishing strong relationships with our partners, hence this certification program is a very positive step in that direction.” He further added, “These certifications are awarded to our loyal tier-2 partners who have been with us for a while and well aligned to our thought process. These authorized resellers will benefit from the certification in the form of monthly rebate programs, joint market visits with company officials to expand their customer base, training programs and marketing support.”The channel community in the South India region has welcomed this move from Antec.
Mr. Ravindra Jain, Proprietor, Pixel Infosystems, Bangalore, commented, “Pixel Infosystems has been an Antec authorized reseller, for about a year and my experience with Antec products and supplies has been extremely pleasant. I must say Antec is a truly world class manufacturer of high performance Computer components which not only ensures complete reseller’s/distributor’s satisfaction but also helps leverage credibility as a trader in the end-users community. Thorough quality checks (QC) and ingenious designs makes the Antec products outstand and outperform in the market. ”
Mr. R. Roshan Kumar from guru shree computers, Chennai, said, “It was indeed a very nice initiative from Antec to conduct the Reseller Certification activity. This would encourage partners in the long run to sell more high quality PSUs and cabinets of premium brands like Antec. I was obliged to receive the certificate from Mr. Kevan Li, (Regional Sales & Operations Head – Antec, India) and from our distributor, Mr. Bhupendra Jain of Devraj Computers.”
