Samsung NX10 : Next Generation Of Camera

Samsung Electronics America, Inc., a market
leader and award-winning innovator in consumer electronics, today
announced the Samsung NX10 – an innovative digital camera that provides
users with optimum image quality in a sleek, compact body. Delivering
creativity without compromise, users can now be as creative as they
want on the move, without having to compromise perfect images. The NX10
will be on display during the 2010 International Consumer Electronics
Show, January 7-10, in the Samsung booth #11026 in the Central Hall of
the Las Vegas Convention Center.

NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C
size CMOS sensor and unique, large 3.0” AMOLED screen, allowing users
to easily view their images, even in bright sunlight. Users can also
record in HD movie to create the full story. Available in two colors, Noble Black and Titan Silver, the Samsung NX10 is small, light and ergonomically designed to ensure maximum portability for everyday use.

The Samsung NX10 ensures users never miss a moment, with one of the
fastest AF in its class on the market. The company’s latest innovation,
the new DRIMe II Pro engine and advanced AF algorithm, also provide
ultra fast AF speed with the higher precision of contrast AF.

The Samsung NX10 has the heart of a DSLR embedded inside the compact
frame of a digital camera, successfully integrating the APS-C size CMOS
sensor with a mirrorless interchangeable lens, for a sleek, lightweight
camera that users can easily take with them everywhere they go.

Consumers are not just limited to taking shots but can also tell their
own stories in video format with HD movie recording (H.264 codec).

Samsung continues to extend the usage of AMOLED screens across many
products, using a large 3.0” AMOLED screen in Samsung NX10. AMOLED
provides easier viewing even in bright sunshine and at acute viewing
angles, meaning users no longer need to shield their screen with their
hand. The category leading screen also provides 10,000 times faster
response rate than conventional LCDs, has a far lower power consumption
and higher contrast ratio – 10,000:1 vs. 500:1.

“The new Samsung NX10 marks the start of the next generation of
cameras,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “We
know from our detailed research over several years that what consumers
want from their cameras is evolving, which we’ve reflected in the
development of the Samsung NX10. With specialist equipment open to
everyone and no longer restricted solely to the professional, more and
more people want to capture something creative and tell a story through
their camera – but they also want something compact that they can carry
around with them all day. The large sensor and the ultra fast auto
focus give consumers the quality they demand as well as the compactness
they want in one exceptional package.”

Mr. Park continued: “Samsung has always been quick to implement cutting
edge technology and no more so when it comes to quality of images. For
the first time in the market, Samsung has successfully integrated an
APS-C size sensor into a compact body by eliminating the mirror box,
meaning that our users can now be as creative as they want to be on the
move without having to compromise on image quality.”

The Samsung NX10 also contains a range of intelligent features to put
professional quality images within reach of the amateur photographer.
The Samsung NX10 includes in-depth manual controls and also a Smart
Auto function which automatically detects the surrounding environment
of the shot and selects the best shooting mode. Its Smart Range feature
also enables the user to vividly express both bright areas and dark
areas in the same frame, and the Supersonic Dust Reduction system keeps
those dust particles clear of the image sensor that can often impair an
image. It even senses when the user brings the camera close to their
face to look through the viewfinder, and puts the AMOLED screen on
standby to conserve power.


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