This is an unusual situation that Microsoft is facing: to avoid seeing it ridiculed by a nickname that already sticks to the gaming console, the brand has recently acquired a new domain name.
If it seems logical that Microsoft has acquired the domain name Xboxone.com and Xboxone.net, the company has also recently invested in the purchase of Xbone.com.
Larry Hryb (Major Nelson) has not hesitated to share his annoyance about it on NeoGAF forums by posting “I do not like it.” “It’s a lack of respect for the teams that have spent thousands of hours in developing the product.”
If the nickname does not speak in the hexagon, that is another matter as it is the contraction of Xbox and Bone. Microsoft prefers to acquire the domain in order to avoid trolling.