Lava Iris 450 Colour smartphone with six colourful back panels launched at Rs. 7,999

Lava Iris 450 Colour smartphone with six colourful back panels launched at Rs. 7,999

LAVA International Limited, a fast growing company in the mobile handset industry and India’s 5th most trusted mobile handset player (Brand Trust Report 2014), today unveiled LAVA Iris 450 Colour. The smartphone has a stylish design and will give the consumers an option to go for different colour combinations. There will be six gorgeous colourful back panels on offer in different sets with black or white. These are Blue, Tan Brown, Raspberry Pink, Violet, Ivory White and Pro Black. The Iris 450 Colour is fully loaded with a host of features to take on the best in the range.

Lava Iris 450 Colour comes with a powerful 1.3 GHz Dual Core processor along with Mali 400 Graphics unit. It sports a stunning 4.5 inch FWVGA (854×480 pixels) IPS display with 16.7 million colours that provides a rich viewing and browsing experience.

The cool and stylish smartphone comes with a 5 MP Fixed Focus back camera with LED flash and 0.3 MP front camera with features like HDR Mode, Burst Mode and Panaroma Mode for a complete photography experience. For travellers, it offers Assisted GPS to reduce start-up time of GPS and ensure faster location and positioning services.     

The Lava Iris 450 Colour runs on Android 4.2 Jelly Bean and is powered with 512MB of RAM. It has an internal memory of 4GB which is expandable up to 32GB and comes with a powerful battery of 1800 mAh. This dual SIM smartphone offers 3G, Wi-fi and Bluetooth support along with other connectivity options like EDGE and USB tethering.

The smartphone will be basically available in two colours – Pro black and Ivory white. The contents will include a stylish and durable extra flip cover of the same colour and one replaceable back panel of different colour. Consumers buying the Pro black version will have the option to choose between blue and Tan brown coloured back panel. Consumers buying the Ivory white version will have the option to choose between blue and raspberry pink coloured back panel. Violet coloured back panel will be available off the shelf.

Commenting on the launch Mr. Hari Om Rai, Chairman & Managing Director, LAVA International said, “Smartphones today are not just a companion but a reflection of one’s personality. Today’s vibrant youth wants to look colourful and carry things that match their personality. Iris 450 Colour offers just that with a range of colourful accessories in form of back panels and headphones so that the youth can enjoy an all-new and fresh look of their smartphone that matches their taste.”

The smartphone is priced at Rs 7,999 and will soon be available across national retail chain stores, multi-brand outlets across India and online stores.

Key features of LAVA Iris 450 Colour:

  • 4.5 inch FWVGA IPS Screen display
  • Android V4.2 Jelly Bean
  • 1.3 GHz Dual core processor with Mali 400 Graphics Unit
  • Replaceable back panels
  • 1800mAh Battery
  • 4GB internal storage expandable up to 32GB
  • 5.0 MP rear camera & 0.3 MP front camera


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