Microsoft wants to explore the trend of leveraging video messaging, launching Skype Qik, an application that proposes to establish a full-fledged network.
The success of Snapchat, Instagram and other messaging application allows users to exchange videos or photos with finite lives that are not lost on Microsoft, which wants to embark on the adventure with a declined application of its own messaging app Skype.
Designed for smartphones, Skype Qik offers users to send video messages, the duration of which does not exceed 42 seconds. On the merits, Microsoft aims to provide the service "as spontaneous as sending text messages, but also intimate that an appeal" while "reinventing the Skype experience, taking into account how culture express, and selfies applications has changed the way we communicate."
The videos will be available for two weeks, unless the sender changes his mind and decides to remove it in the meantime.
The recipient in turn can choose to play the video when it is received or reserve for later. If he did not have time to respond, it can send a Qik flik, a sort of animated GIF of 5 seconds with the registration and mailing is done very quickly.
Note that the application (available for Android, iOS and Windows Phone) does not retrieve contacts from the Skype messaging.