ASUS Brings Innovation to Life at CES 2010

Today ASUS chairman Jonney Shih unveiled the company’s latest
innovations, including stunning collaborations with two of the world’s
most celebrated designers: the ASUS NX90 Bang & Olufsen ICEpower
notebook by David Lewis and the Eee PC Seashell Karim Rashid
Collection. Mr. Shih also revealed three concept devices inspired by
Waveface, ASUS’ context-based vision of digital life. These devices are
designed around mobility and the cloud, and reflect the "see only what
you need, when you need it" principle that governs Waveface. In further
testament to ASUS’ strength in innovation, five of its products were
awarded with CES 2010 Innovations Design and Engineering Awards. These
products include the MATRIX GTX285/HTDI/1GD3 graphics card, Disney
Netpal by ASUS (Eee PC MK90H), MS246H LCD monitor, RT-N16 router and
Videophone Touch AiGuru SV1T.

Elevating Innovation into an Art Form:

ASUS NX90 Bang & Olufsen ICEpower Notebook: A Duet of Style and Sonority

craftsmanship and cutting-edge technology seamlessly meld together in
the luxurious ASUS NX90 Bang & Olufsen ICEpower notebook. Designed
by award-winning B&O Chief Designer David Lewis, the NX90 is a
study in sublime contrasts, featuring a polished aluminum exterior and
palm rest that match beautifully to the matte-black keyboard and dual
touchpads. Two speakers featuring ICEpower technology flank a display
reminiscent of high-end consumer flat screen televisions. Exclusive
Sonic Focus technology helps to ensure that all audio is reproduced as
flawlessly as possible. The NX90 also offers a unique way to interact
with the system, in the form of dual touch pads. These work in concert
with the Rotation Desktop software to provide users with an intuitive
DJ-like control.

Eee PC Seashell Karim Rashid Collection: Making Waves!

Eee PC Seashell Karim Rashid Collection is the realization of Karim’s
vision of computing—one that is more sensual, more human, and
ultimately more hip. Karim’s inspired touch is evident in every inch of
these ultra slim and light netbooks, from the fluid waves of the
exterior design to the advanced soft-to-the-touch materials that will
redefine how people perceive netbooks. The stylish Hot Pink and Coffee
Brown colors make a fashion statement that will please even the most
discriminating users.

ASUS ROG G73Jh: The Gamer’s Notebook

Developed in
response to gamers’ demand for a technically-advanced mobile gaming
machine, the ROG G73Jh looks as good on the desktop as it does on the
go. At its heart lies the latest Intel Core i7 processor, DirectX 11
capable ATI Radeon HD5870 graphics, up to 8GB of DDR3 system memory,
8-channel HD audio with EAX 4.0 compatibility, on-the-fly overclocking,
ambient lighting, and 1TB of storage space for incredible gaming and
multitasking performance.

ASUS’ momentum in innovation does not stop at advanced product
development and design. On the technology front, ASUS is the first
company to phase in USB 3.0 into its motherboard and notebook product
line-ups. ASUS has also continued innovating in the area of
environmental sustainability, introducing the Bamboo U33Jt, a new
notebook clad in environmentally friendly bamboo. Produced using an
improved In Mold Layer (IML) manufacturing process, each Bamboo U33Jt
notebook bears its own distinctive, natural patterning that provides
individuality in a green-inspired product.

ASUS Wins Five CES 2010 Innovations Design and Engineering Awards

A preeminent panel of independent industrial designers, engineers
and members of the trade press has selected the following ASUS products
as Innovations Design and Engineering Awards honorees:

ASUS MATRIX GTX285/HTDI/1GD3 Graphics Card

MATRIX GTX285/HTDI/1GD3 is a custom-designed graphics card that
perfectly integrates hardware and software to deliver a 14% increase in
performance and 12% more cooling efficiency. The card also features the
innovative iTracker2, a utility which offers exclusive memory-timing
tuning and a VBIOS recovery application that provides gamers with
advanced control over the graphics card.

Disney Netpal by ASUS (Eee PC MK90H)

For the
Disney Netpal by ASUS (Eee PC MK90H), ASUS engineers have combined
advances in technology and industrial design to deliver a kids-friendly
product featuring software that makes learning easy, a web-safe
parental control system, and fun games.

ASUS Ultra-slim Designo MS246H LCD Monitor

16.5mm sleek geometric design of the MS246H combines straight lines and
elegant curves while integrating leading-edge specs such as Full HD
1080p resolution, 2ms gray-to-gray response time, 50,000:1 contrast
ratio and a unique ring stand with Ergo-Fit technology for easy

ASUS RT-N16 Wireless Router

The RT-N16 is a high
performance Gigabit Router compatible with IEEE 802.11n, which adopts
MIMO (Multiple Input Multiple Output) technology to provide up to
300Mbps WLAN throughput in an easy-to-configure product.

ASUS Videophone Touch AiGuru SV1T

The AiGuru SV1T
is the first videophone to feature a large 7" touchscreen, greatly
speeding up character input and making the user’s video call a
significantly more intuitive and fun experience.

These products will be showcased at a special display during CES 2010.

Advanced Projects: Showcasing the Technologies of Tomorrow, Today!

ASUS strives each year to realize the technologies of tomorrow
through advanced projects. These advanced projects embrace the
thousands of creative ideas from our passionate users and turn these
needs into the dreams of tomorrow. A source of feedback is, a
community dialog established last year in collaboration with Intel to
initiate future dream PC concepts. Through, ASUS is able have
a constant pulse on the needs and desires of consumers, enabling it to
tailor the advanced projects of tomorrow.

This year’s advanced project is Waveface, ASUS’ context-based vision
of the new digital life. ASUS believes that the future of information
technology will be rooted strongly in mobility, with the cloud at its
heart. By embedding multiple sensors in products, virtually every
element in the user’s environment—and, indeed, even the user’s own
physiology and emotional state—can be sources of rich data that can be
leveraged to deliver the right information and services, at the right

Three Waveface concept products will be on show at CES 2010:

Waveface Casa

Waveface Casa is a large widescreen display that acts as both
entertainment center and internet portal. When not in use, a flexible,
decorative cover obscures most of the screen, only exposing small areas
that display contextually-relevant information.

Waveface Light

Equipped with a touch-sensitive
screen and backed by a soft, flexible material, the Waveface Light is
an interface to the cloud that can be used in a conventional
screen-keyboard configuration or as a flat, single-screen tablet.

Waveface Ultra

A highly-portable device that can be
strapped to one’s wrist, the Waveface Ultra provides anywhere, anytime
access to information and services. Its display can be snapped flat to
enlarge the viewing area.


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