Global Strategic Alliance Formed by Samsung, DreamWorks Animation and Technicolor for 3D Home Entertainment in 2010

Samsung Electronics America, Inc., DreamWorks
Animation SKG, Inc. and Technicolor today announced that they have formed a global
strategic alliance for the delivery of a complete 3D home entertainment
solution in 2010. The three companies have joined forces to accelerate
the worldwide deployment of in-home 3D to mainstream consumers.

The solution includes a broad line-up of 3D-capable HDTVs from Samsung,
its new 3D Blu-ray disc player, and an exclusive promotion that
includes a first-time feature-length, 3D Blu-ray version of DreamWorks
Animation’s 2009 release, “Monsters vs. Aliens.” The disc will be
created and produced by Technicolor, the leading innovator in
entertainment technology. Samsung will provide customers several 3D
selections, including a short entitled "Bob’s Big Break" as well as
trailers for 2010 DreamWorks Animation feature film releases "How to
Train your Dragon" and "Shrek Forever After" on Samsung HDTVs with its
Internet TV feature.

“We’ve continued to innovate and make significant investments in 3D
technology since we delivered our first 3D HDTV to market in 2007, and
now we’re pleased to deliver a complete 3D entertainment offering for
the home along with industry-leading innovators like DreamWorks
Animation and Technicolor,” said Tim Baxter, president of the Consumer
Electronics Division at Samsung Electronics America. “There has been
great success with 3D in theaters, and the stars have finally aligned
to bring this experience to the home with combination of
standardization, plenty of product options and 3D content.”

“2009 was the Year of 3D in theaters throughout the world as
movie-goers consistently chose the premium 3D experiences,” said
Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation.
“Innovative technology is at the heart of everything we do at
DreamWorks Animation so we are thrilled that Samsung’s industry-leading
3D HDTVs and Technicolor’s first-of-its-kind Blu-ray technology can now
bring 3D content to consumers across the globe at home.”

“We have great collaborators in Samsung and DreamWorks Animation to
make in-home 3D content available to the consumer,” said Frederic Rose,
Chairman and Chief Executive Officer, Technicolor. “With our
innovations in Blu-ray 3D technology, Technicolor is well-positioned to
meet consumer demand for 3D in the home. We look forward to continuing
to help DreamWorks Animation innovate its art of storytelling and
Samsung extend its global home entertainment leadership into the 3D

About the Samsung 3D Entertainment Solution

The largest 3D-capable product lineup to date, Samsung’s 2010 HDTV
lineup includes the 7000 Series and above LED TVs, 7000 Series and
above plasma TVs, and 750 Series LCD TVs. The HDTVs include Samsung’s
proprietary built-in 3D processor and emitter that is optimized for and
enables compatibility with multiple 3D standards including half and
full HD resolution formats, as well as the Blu-ray Disc Association
ratified “Blu-ray 3D” standard. In addition, Samsung’s 3D system
delivers a picture using a full color spectrum for an unbelievable,
immersive viewing experience.

For those who want to add the third dimension to their regular TV
viewing, Samsung included in its 3D processor an auto-conversion
technology that renders 2D content into 3D in real time. When not in
the 3D mood, you’re back to watching one of the best quality HDTVs on
the market with the push of a button.

Samsung offers a complete solution allowing consumers to bring the 3D
theater experience home with the following products:

  • Samsung 3D LED, LCD, and plasma HDTVs
  • Samsung BD-C6900 Blu-ray player
  • Samsung’s active shutter 3D glasses to enable a superior 3D viewing experience
  • DreamWorks Animation’s ”Monsters vs. Aliens” Blu-ray 3D disc created and produced by Technicolor

Samsung and Technicolor at the International Consumer Electronics Show (CES)

Samsung’s lineup of 3D products will be on display at Booth #11026
during International Consumer Electronics Show at the Las Vegas
Convention Center, January 7 – 10, 2010.

Technicolor is hosting private media demonstrations of its “Technicolor
Genuine 3D,” including showcasing 3D content from DreamWorks Animation,
at Booth 13219 Central Hall.


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