NVIDIA and Audi Combines Silicon Valley Technology with German Engineering

NVIDIA and Audi announced today that NVIDIA GPUs power the navigation and
entertainment systems in all 2010 Audi vehicles worldwide.

This marriage of Silicon Valley technology and German engineering introduces
cutting-edge GPUs to the automotive industry, enabling advanced visual
capabilities such as full 3D navigation with advanced driver assistance and
safety systems, and a “dual zone” entertainment system that enables two videos
to be shown simultaneously on different screens.

The navigation and entertainment system in the new Audi 2010 product line is
the 3G MMI, and it uses NVIDIA GPUs to process and generate all visual imagery.
The built-in navigation system features 3D topography of buildings and cities,
and real-time traffic reporting and navigation information given as audible
route-guidance prompts and turn arrows via the color driver information system.
This system can recognize complex scenarios and make anticipatory decisions to
assist the driver, enhancing their ability to drive more safely.

In addition, NVIDIA worked with Audi to develop a complete multimedia engine
called Vibrante that serves as the media backbone of 3G MMI. The Vibrante
multimedia engine allows Audi passengers to watch DVDs; listen to music from an
iPod, CD, SD card or USB memory stick; and enjoy online video content.

As another automotive-industry first, the Vibrante engine supports “dual
zone” entertainment with a single GPU, enabling passengers to simultaneously
enjoy two different movies on two different screens in the backseat

“Visual computing has become key differentiator among luxury cars, whether
it’s delivering the necessary information to the driver or offering
state-of-the-art entertainment options to the passengers,” said Johan de
Nysschen, president, Audi of America. “We partnered with NVIDIA because it is
clearly the leader in this field.”

NVIDIA and Audi also worked with Google to enable Google Earth on future 3G
MMI systems powered by NVIDIA GPUs, beginning in the flagship Audi A8 in 2011.
Google Earth is based on a technology developed by Keyhole, a company NVIDIA
invested in and Google later acquired. The result of this three-way partnership
is an industry first: a stunning 3D navigation system with detailed terrain
models, snappy performance, 3D landmarks and a highly intuitive visual

The Google-based service enables drivers to plan trips at home and then
retrieve the trip routes from their car as needed. Users can also search for
points-of-interest directly from the 3G MMI. This will be the first time that
Google Earth will be available in any production vehicle.

In addition, the next generation NVIDIA Tegra ultra low-power HD mobile
processors will drive the advanced entertainment and navigation systems in all
2012 Audi vehicles, as well as other Volkswagen AG brands, including Volkswagen,
Bentley, Lamborghini, SEAT and SKODA, in varying levels of functionality.
Next-generation NVIDIA Tegra processors are architected to deliver rich 3D
visuals, unmatched multimedia and a complete web experience on a variety of
devices. Tegra’s eight individual processors will help Audi consolidate two
completely different electronics systems with separate boxes into one tiny chip.
Tegra will also increase system performance and lower power consumption by 10x
in Audi’s entertainment and navigation systems, for increased fuel

"The primary focus of car computing is safety," said Jen-Hsun Huang,
president and chief executive officer, NVIDIA. "With the power of Tegra’s eight
processors, the car’s computing system can have cameras both inside and outside
the vehicle monitoring the driver and the road, providing real-time feedback and
guiding you to your next destination, all at the same time."

NVIDIA technology has been used in the automotive industry for more than a
decade. Since the launch of its Quadro line for workstations in 1999, the
company has been the undisputable leader in graphics technology for a variety of
applications, from the design of vehicles, engines and other body components, to
online advertising systems and point-of-sale terminals. In 2006, NVIDIA
delivered its Tesla line based on the CUDA architecture for high-performance
computing applications such as crash simulation and computational fluid

With today’s announcement, NVIDIA completes the circle of innovation in
automotive visual computing and brings its GPU technology to premium in-vehicle
navigation and entertainment systems.


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