HTC Corporation, a global smartphone designer,
today unveiled HTC Smart, a new type of smartphone that creates a new
category of easy-to-use, connected smartphones that are accessible by
people all over the world. The HTC Smart will be available this spring
across Europe and Asia.
"HTC has always focused on listening to customers and setting the
stage for new mobile categories, and HTC Smart is the response to
customer demand around the world for an easier-to-use, affordable
smartphone," said Peter Chou, chief
executive officer, HTC Corporation. "Just adding a touch interface
doesn’t mean a phone is a smartphone. The integration of HTC Sense
brings an unparalleled smartphone experience for people looking to do
more on their phone."
Bringing HTC Sense to the Masses
HTC Smart begins with a friendly, compact touch design and
integrates an intuitive user experience that is centered around HTC
Sense, an HTC design philosophy that puts people at the center by
focusing on three core areas: Make It Mine, Stay Close and Discover the
Unexpected. HTC Smart enables personal customization of each person’s
own phone experience. It also provides a quick and easy way to see what
friends are up to via various social networks as well as quickly
communicating over the phone, through text messaging or e-mail.
"HTC Smart breaks new ground in delivering the powerful, in-demand
smartphone features that consumers want on a more accessible device for
global markets," said Paul Jacobs,
chief executive officer, Qualcomm Incorporated. "We are pleased to be
supporting HTC as they utilize the capabilities of Qualcomm’s Brew
Mobile Platform open operating system to offer high-end capabilities
and a compelling mobile user experience at mass-market price points."
Qualcomm Brew Mobile Platform (Brew MP)
HTC Smart utilizes Qualcomm’s Brew MP, a popular mobile operating
system that enables smartphone devices to be offered at more aggressive
price points, providing HTC with the flexibility to deliver smartphone
features on devices across multiple tiers.