Spreadtrum and Hisense Launched TD-SCDMA featured Hisense N51 Mobile Phone

Spreadtrum Communications, Inc., a leading fabless semiconductor company that
develops baseband and RF processor solutions for the wireless communications
market, and
Qingdao Hisense Communication Co., Ltd., a subsidiary of a world leading
provider of flat panel TVs, household appliances and mobile communications, jointly launched the
world’s first TD-SCDMA feature phone — Hisense N51 — with retail price below
1000 RMB. Hisense N51 is the only affordable TD-SCDMA mobile
phone that supports CMMB digital TV among all existing 3G phones that are
available through China Mobile’s "TD-SCDMA Terminal Special Incentive Fund
Project" program. With the increasing demand for affordable 3G phones in the
Chinese market, the launch of Hisense N51 will greatly accelerate the adoption
of the TD-SCDMA platform and further enrich TD-SCDMA terminal products and

Hisense N51 was jointly developed by Spreadtrum and Hisense in a highly
collaborative technical partnership. Executive Vice President of Hisense
Communication, Ms. Wenlin Yang , said: "Hisense and Spreadtrum
share a long history of co-operation. Partnering with Spreadtrum, we
successfully won the bid of ‘thousand-yuan 3G mobile phones’ project of China
Mobile’s ‘TD-SCDMA Terminal Special Incentive Fund Project.’ Through our
six-month joint efforts and Spreadtrum’s very competitive TD-SCDMA and CMMB
solutions, the Hisense N51 was introduced. The excellent localized technical
support and quick customer service response from Spreadtrum’s team have not only
greatly shortened the time to launch Hisense N51, but also ensured that Hisense
TD-SCDMA products will be competitive in the 3G phone market. Hisense has always
been at the forefront of the TD-SCDMA industry. At present, China Mobile has
completed the construction of a national network, by investing huge resources to
support the end-products, especially affordable G3 handsets. Compounded with its
huge customer base and mature terminal operating experience, I believe, in 2010,
China’s TD users will show explosive growth and our
partnership with Spreadtrum will move further in the next level."

President and CEO of Spreadtrum Communications, Inc., Dr. Leo
, said: "We are very pleased to be working with Hisense to develop
affordable TD-SCDMA products targeting China’s 3G market.
Hisense has an extensive research and development experience and leading
technology, as well as a close partnership with Spreadtrum. Spreadtrum provides
highly integrated TD-SCDMA/HSDPA/GSM/GPRS/EDGE baseband chip SC8800H and RF chip
QS3200, which effectively reduce the cost of development and manufacturing of
Hisense Communication products. Therefore, Hisense Communication is able to
introduce cost-effective handsets such as N51 by targeting the Chinese 3G market
quickly to meet the needs of consumers. Spreadtrum CMMB mobile TV chip SC6600V
provides Hisense N51 with vast application space. Particularly, Hisense N51 is
currently the world’s only 1000 RMB level TD-SCDMA phone that
supports CMMB."

Chief Scientist of Spreadtrum Communications, Inc., Dr. Xiaojian
, also remarked: "Spreadtrum has maintained a close cooperative
partnership with mobile terminal manufacturers during the implementation process
of China Mobile’s ‘TD-SCDMA Terminal Special Incentive Fund Project.’ Under the
guidance of China Mobile, we jointly overcame difficulties and achieved our
goals. Hisense N51 has successfully passed China Mobile’s testing, which marked
Spreadtrum’s great leap forward in phone platform, TD-SCDMA/GSM wireless
performance and 2/3G mutual operation and stability. The outstanding results
fully confirmed that the performance and maturity of Spreadtrum’s TD-SCDMA
solutions is at the forefront of its industry.


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